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WWF Earth Hour Candles

WWF Philippines and Leo Burnett Manila have won recognition for their Earth Hour 2013 print and poster advertising campaign. The simple act of switching off and lighting a candle on Earth Hour has a clear impact on the environment. These posters had actual beeswax candles painstakingly melted onto them to simulate an iceberg, a tree and coral as life sanctuaries. The Iceberg ad (Polar Bear) has won Gold for Print at the 2014 Clio Awards.

WWF Iceberg Candle

Paris Zoo Wildlife Back in Town

Paris Zoo (Parc Zoologique de Paris), at Muséum national d’Histoire naturelle (National Museum of Natural History) ran a print advertising campaign featuring baboons, lions, vultures and a panther along with Paris statues. “Wildlife is back in Town”, the text, tells us that the zoo will be re-opening in April. The Paris Zoo reopened for the public on April 12, 2014 after being closed for four-years for renovation. The campaign has won Gold for Print at the Clio Awards.

Paris Zoo Wildlife Baboons

Guinness Draught in a bottle

Guinness Draught in a Bottle, a print and outdoor advertising campaign from Singapore, has been awarded Gold at the Clio Awards. Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

Guinness Now in a Bottle

Times Journalists Bearing Witness in Syria

The Times recently released “Bearing Witness”, the seventh instalment in the Unquiet Film Series, its collection of films celebrating the historical and cultural impact of The Times & The Sunday Times newspapers. The film documents the kidnapping of foreign correspondent Anthony Loyd and photographer Jack Hill, who were brutally beaten and shot before their release in May 2014. Told through the eyes of Loyd and Hill themselves, “Bearing Witness” explores the battle between the growing trend for citizen journalism in areas of conflict versus independent, professional reporting and the endeavour for objective coverage in increasingly hostile environments.

Bearing Witness Anthony Loyd

Apple Watch Designs Revealed

Apple’s big product launch this year is the Apple Watch, a range of personal digital watches bringing together a wide range of functions and styles. Due for release in stores in March 2015, the Apple Watch (note the move away from the “i-product” brand) provides for a wide range of apps. Four sensors next to the skin detect the wearer’s pulse. The watch’s “Taptic Engine” creates vibrations felt by the wearer only. The watch’s digital crown, traditionally used to wind or adjust time, is used here to provide interactivity. Personalisation is enhanced through the released of three distinctive collections (Apple Watch, Apple Watch Sport and Apple Watch Edition), two sizes and six band styles.

Apple Watch