Tiger Beer is sponsoring Air‐Ink, an innovative range of pens, markers and spray cans made from recycled air pollution. Graviky Labs, Bangalore, an off-shoot of MIT Media Lab, Boston, spent three years designing unique devices to capture soot from vehicles’ exhausts. These were fitted to trucks, ferries, chimneys and even cranes around Hong Kong and India. The captured pollutants were then purified and turned into safe, reliable ink for everyday use. Overall, 150 litres of Air‐Ink has been produced, approximating to 2500 hours worth of typical diesel car emissions. With Tiger Beer’s support, Air-Ink products were given to nine emerging Asian street artists, including Bao Ho, Caratoes, Cath Love, Xeme and Kristopher H, who used them to create spectacular murals and advertising in the Sheung Wan district of Hong Kong. Currently, Air-Ink is not commercially available but Tiger is working with Graviky Labs to manufacture more for future projects. The Tiger Beer Air-Ink project, online at Air‐ink.com, is part of Tiger Beer’s mission to inspire people to ‘uncage the Tiger inside’ to take action for what they are passionate about.
A team of creatives has launched a guerrilla poster campaign in the UK using the #PokemonGoHome theme to raise support for EU citizens in the wake of the UK’s Brexit vote. The Pokemon Go Home posters across London present a disturbing scenario in which Pokemon characters from the Pokemon Go game are soon to be deported. Readers are invited to follow up their concern at pokemon-go-home.com and sign a petition to the UK government. Copywriter David Felton came up with the idea while talking to a Portugese art director who confessed that he is “genuinely worried and concerned about this future post-Brexit.” Felton connected with graphic designer and web developer Steve Sinyard on @OneMinuteBriefs, and brought in creative director Evan Brown from Los Angeles.
French TV channel Canal Plus is promoting its sports offering over 15 channels with “Commentator”, a commercial featuring an over-excited broadcaster. His play-by-play commentary on a soccer match reaches a climax with his scream, “Gooooooaaaallll!”. The scream continues long after the game finishes, at home with his family, in the public toilets, in the swimming pool, on the dentist’s chair, at the supermarket, and even in while performing in a karaoke bar. The Canal Plus Commentator ad finishes with the tagline, “Sur CANAL, le sport ne s’arête jamais” (On Canal, the sports never stops). The campaign was
press ads illustrated by Cyril Dosnon and a digital component makes shifted gifs.
Ubisoft has worked with Buzzman and Productman to launch Nosulus Rift, a smell-based virtual reality mask designed to promote South Park: The Fractured But Whole game. The game’s hero has a very particular and smelly superpower, his fart smell, that allows him to travel in time and fight his enemies. The player uses the mask to experience subtle smells allowing him or her then to truly incarnate the hero and live an original experience. The Nosulus Rift campaign, online at nosulusrift.com, includes a web movie and set of 3 interviews with the producer of the game, the nose and the designer. The Nosulus Rift is being road tested at Gamescom in Cologne, Germany, and will be taken to other gaming events in the lead up to the game’s official release on December 6, 2016.
Donate Life America, an organ donation advocacy charity in the USA, is encouraging millennial men to become organ donors through “The World’s Biggest Asshole”, a humorous commercial starring obnoxious character Coleman F Sweeney. This low-life guy makes a point of looking out for himself and abusing others, acting in ways that ruin the lives around him. He gives small kids cigarettes, steals laundry and is mean to animals, children and people with disabilities. The short film’s twist comes with Sweeney’s death in his diner. The waitress discovers on his license that for some reason he’s signed up as an organ donor. We go on to see the positive impact this decision has on the lives on deserving people. “Even an asshole can save a life”.