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Knorr Love at First Taste

Knorr, the US-German food brand, is attracting viral attention with “Love At First Taste”, a filmed experiment in which strangers matched only by flavour meet for a surprisingly intimate first date. To make the dates even more intense, when the contestants meet for dinner they are told that they can only eat by feeding each other. The resulting interactions were filmed by director Tatia Pilieva and cinematographer Andre Lascaris, the team behind Wren’s viral sensation ‘First Kiss’ and Showtime promo “Undress Me“. Behind the Knorr Love at First Taste film is the online Knorr Flavour Quiz, providing profiles for deep sea dreamer, earthy idealist, gracious grazer, meaty warrior, melty indulger, mustard maverick, roasted romantic, salty adventurer, spicy rebel, sweet seeker, or tangy dynamo.

Knorr Love at First Taste

Samsung Bedtime Virtual Reality Stories

Samsung Electronics is road testing Samsung Bedtime Virtual Reality Stories, a virtual reality story environment where parents and children can see and interact with each other for an immersive, shared experience. This prototype technology developed by Samsung is being tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story. Using a Gear VR headset, VR and VOIP (Voice Over Internet Protocol) technology, parents will be able to tell their children a bedtime story like no other with both parent and child transported to far flung worlds and galaxies, interacting with dinosaurs, arctic animals and robots. However far apart they are, parents will be able to share that all-important bedtime story with their child, using VR technology to connect them in the same virtual world. The child will even hear their parent reciting the story and be able to interact with their parent as though they are in the same room, whilst also getting the benefit of VR technology immersing them in an exciting world that will capture their imagination.

Samsung Bedtime Virtual Reality Stories

Nike Revolution in Motion

Nike is running “Revolution in Motion”, a commercial celebrating the vigorous training regimen of notable athletes across the sporting spectrum, with a focus on the Nike Free shoe. The film features twelve athletes from the Nike roster: English track star Allyson Felix, American tennis champ Serena Williams, NBA star Kyrie Irving, Chinese track and field athlete Chinese track and field athlete Su Bingtian, Olympic Gold Medal-winning distance runner Mo Farah, Dutch athlete Dafne Schippers and Japanese boxer Ryota Murata, American football wide receiver Amari Cooper, American track and field athlete Matthew Centrowitz, American middle-distance runner Patrick Casey, American runner Sammy Silva and American track and field athlete Amy Cragg. Each athlete’s montage is cut and interspersed with the others, crafting mirror image effects to clearly show how literal self-reflection aligns with sports stars achieving their world-class forms.

Nike Revolution in Motion

Braille Bricks

Braille Bricks is an experimental literacy tool and inclusion project, being used by the Dorina Nowill Foundation for the Blind, designed by creatives at Brazil advertising agency Lew’Lara\TBWA. The idea was conceived from an insight upon first observing the braille alphabet, which is similar to plastic building bricksthat following the 3×2 post pattern. From this reference, Leandro Pinheiro and Ulisses Razaboni, the project’s creators, had the challenge of finding original pieces with the brand’s classic colors. The entire initiative, from the idea to the manufacture, took approximately a year. The initiative was made into a mini documentary showing children’s real reactions and invites the public to use the hashtag #BrailleBricksForAll.

Braille Bricks

Paramount Channel Actors

Paramount Channel Latin America is running “Actors” (Actors), a campaign celebrating the dramatic skills associated with both everyday life and the worlds created in Hollywood studios. The campaign reminds us that we live in a world full of actors. Men who pretend to know about wine, football players who simulates fouls, or women who fake orgasms. For that world full of actors, there comes a movie channel filled with the best of them. “En un mundo lleno de actores, hay un canal con los que llegaron a Hollywood” (In a world full of great actors, see the ones who made it to Hollywood).

Paramount Channel actors