Paramount Channel Latin America is running “Actors” (Actors), a campaign celebrating the dramatic skills associated with both everyday life and the worlds created in Hollywood studios. The campaign reminds us that we live in a world full of actors. Men who pretend to know about wine, football players who simulates fouls, or women who fake orgasms. For that world full of actors, there comes a movie channel filled with the best of them. “En un mundo lleno de actores, hay un canal con los que llegaron a Hollywood” (In a world full of great actors, see the ones who made it to Hollywood).
Procter & Gamble is marking Mothers Day and the build up to the 2016 Olympics in Rio de Janeiro, with “Strong”, a new element in the “Thank you, Mom” campaign. Children are supported by their mothers through stressful events, including an approaching tornado, a car crash, a stalled elevator, aerial turbulence, and bullying. We see those same children encouraged by their mothers to work through the challenges associated with training, followed by the exhilaration of competing in the Olympics. “It takes someone strong to make someone strong”. The Thank You Mom campaign, launched in 2012 with “Best Job“, “Kids“, and “Pick Them Back Up” in 2014, has its own Facebook page: facebook.com/thankyoumom
Audi is running “The Chase”, a teaser and tie-in for the May 6 release of the Marvel Entertainment feature film Captain America: Civil War. A normal everyday family on a seemingly ordinary drive find themselves immersed in the Marvel cinematic universe. The foursome is thrust into a high-speed, high-risk chase with Captain America, Black Panther, The Winter Soldier and a fleet of 2017 Audi SQ7 police cars. The family emerges from the adrenaline-fueled chase unscathed, with the help of their own powerful Audi SQ7.
The Times and The Sunday Times have partnered to create their first joint brand campaign, bringing to life the quality and focus of their journalism. A 30 second TV and cinema commercial features a montage of significant headline moments from around the world. Using the technique of isolating one unexpected sound from each scene, the commercial dramatises how Times and Sunday Times journalism gets to the heart of the story. The Times and Sunday Times Cut Through commercial will be supported by a print and out-of-home campaign spotlighting the talent and rigour of individual journalists.
CIB Bank in Hungary (Central European International Bank) has connected into the Budapest100 annual festival with the creation of two steampunk ATMs. Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 16 – 17, 2016, the program focused on the 120 year old Nagykörút (Grand Boulevard). CIB Bank, with 5 branches on the Grand Boulevard, decided to commemorate the occasion by going back in time. Saatchi & Saatchi Budapest came up with the unique concept of a 120 year-old ATM. Two different steampunk style machines were placed outside two of CIB Bank’s branches. During the 2 day event, the cash machines took people’s photos and instantly printed them on an old banknote, the Pengő. Cogwheels were spinning, steam was huffing and liquids were boiling during the printing process, giving the illusion of what innovation must have looked like 120 years ago. 2,000 visitors kept their personalised Hungarian pengő banknotes. The message was clear: modernisation does not depend on the era, but rather on innovative thinking. The CIB Steampunk ATM campaign coincides with the recent release of CIB Bank’s new mobile banking application.