GM brand Cadillac has run four commercials in association with the 89th Academy Awards, “Carry”, “Pioneers” and “Pedestal”. The Cadillac Carry commercial, one of the most talked about Oscars ad, focuses on an America with a shared commitment to carry one another, despite differences. “We are a nation divided. That’s what they tell us, right? This chasm between us. But what they don’t tell you, what doesn’t make the news, is this. Maybe what we carry isn’t just people, it’s an idea, that while we’re not the same, we can be one, and all it takes is the willingness to dare.” Footage of protests, rescues and community celebrations is presented alongside historical shots of Muhammad Ali, Marilyn Monroe and Dwight Eisenhower and classic Cadillac models.
Pixar’s film, “Piper” has won the Oscar for Animated Short Film at the Academy Awards. Released in tandem with the animated feature film Finding Dory, “Piper” tells the story of a hungry baby seabird overcoming fear of water. Animation director Alan Barillaro found his inspiration for the short film as he jogged along the beach near Pixar Studios. He observed birds fleeing from the incoming waves but returning immediately to find their food. In “Piper” the baby sanderling is inspired by hermit crabs who dig into the sand to find food in the deeper water. The six minute film was developed over three years, with animation informed by regular visits to beaches in San Francisco Bay and Monterey Bay Aquarium. Macro photography and special effects software were combined to recreate sand, waves and feathers with a new level of accuracy in lighting and movement.
DB Breweries has launched “Beer Bottle Sand”, an environmentally friendly campaign designed to encourage the recycling of glass beer bottles. In New Zealand, three out of every twelve beers sold end up in landfill. The Beer Bottle Sand project aims to keep recyclable glass out of landfill and sand on New Zealand’s beaches. The brewery has built a fleet of machines that let their drinkers instantly turn their empty bottles into sand substitute. DB Export Beer Bottle Sand will then be supplied to construction companies and commercial partners, reducing the country’s dependence on beach-derived sand. To do their bit, New Zealanders simply have to empty a bottle of DB Export. The Beer Bottle Sand campaign follows on from the ongoing DB Export Brewtroleum campaign.
Is Michael K Williams being typecast? Are you? The Atlantic invites audiences to question their assumptions in a short film starring an actor known for the nuanced complexity of the characters he portrays. The film is the centerpiece of Question Your Answers, a new campaign from American magazine The Atlantic, built on The Atlantic’s 160-year legacy and the idea of of questioning conventional wisdom. In the two-and-a-half-minute film, “Typecast,” we see Michael K Williams, known for such roles as Omar Little in The Wire and Chalky White in Boardwalk Empire, wondering aloud if he’s being typecast. But we soon discover that he’s not alone: He’s debating this complicated question with four versions of himself, all representing different aspects of who he’s been and who he is today.
F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year’s “Every Pixel Counts” campaign, promoting the D&AD Next Awards. The Every Pixel Counts campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. Animations will be shared across all social channels over the coming weeks before entries close on 22 February. The animations were created using over 500 acrylic pieces, which were carefully lit and photographed frame by frame. It took seven days in the studio, more than 840 photos were taken, and for the animation and composition, each pixel in each frame of the film was individually separated, treated and coloured.