UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015. Three executions, Fatty, Nerd, and “Weak”, show groups of teenage students aiming their smart phones at their peers, as if in a firing squad. The copy: “One shot is enough. Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.”
Ogilvy & Mather London won two gold Press Lions, a gold Outdoor Lion, along with silver and bronze at Cannes Lions International Festival of Creativity for its thought-provoking ‘It happens here’ campaign for the anti female genital mutilation (FMG) charity 28 Too Many. The six ads show mutilated flags sewn back together, with the tag line, “Female Genital Mutilation doesn’t only happen in far away places”. 28 Too Many is focused on research and enabling local initiatives to end FGM in the 28 African countries where it is practised and across the diaspora. They also network and advocate for the global eradication of FGM, working closely with other charities and organisations in the violence against women sector. The “It Happens Here” campaign attacked this problem with six print ads featuring the British, Scottish, Swedish, German, Italian and Dutch flags, appearing across outdoor poster sites, 85 university campuses and within regional print media.
AV-OG-TIL, a Norwegian organisation focused on the development of alcohol-free zones, has commissioned what has turned out to be a global hit, “How to dock like a boss”. The commercial shows a couple enjoying a glass of wine while out in their boat with their children. While they smirk at the eccentric boatsman who docks his boat with style and precision, they struggle to bring their own boat in accurately. Docking is an art form best practiced sober.
Lloyds Bank has launched a campaign featuring its iconic black horse to mark the bank’s role in supporting customers through 250 years of an ever changing Britain. At the heart of the campaign is a 90 second and 60 second film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day. It opens on a stable in the 18th Century where a black foal takes its first steps, moving to a horse helping a farming couple plough their field in a pre-mechanised economy, through to a scene depicting the last horse drawn RNLI lifeboat in Wells (where this scene was shot), cuts to a horse drawn carriage at an 80s wedding, before ending on a British Para Show Jumper, Susi Rogers Hartley, cantering through a forest. In each scene of ‘Horse Story’, the black horses – the iconic symbol within the brand’s logo – put people first, demonstrating Lloyds’ core values of loyalty, trust and service.
A wide range of American companies has joined in the #LoveWins Twitter response to the June 27 decision of the Supreme Court of the United States (SCOTUS) 5-4 decision to legalise marriage equality throughout the United States. Leading the online celebration are Barack Obama with two tweets, and The White House, with a photograph of the White House lit up in rainbow colours. The Twitter hashtag, #LoveWins, was used to connect brands with the marriage equality cause, while many Twitter logos were given a rainbow treatment. Marketers in many cases would have been ready with design prepared for Pride celebrations in the USA.