Apple is promoting the use of Garageband music production software with “The Song”, an intergenerational commercial featuring two American singers. A young woman (singer/songwriter Dana Williams) finds a Voice-o-Graph vinyl recording of the Gershwin standard “Love Is Here to Stay” made by her grandmother Valerie and sent to her darling Raymond in Korea in the 1950s. Williams imports the phonograph recording on her Mac, blending in her own voice, keyboard and guitar tracks. The gifted duet is delivered as a Christmas gift on an iPad Mini 3. “With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together.” The campaign includes a behind-the-scenes film introducing the two singers featured in the commercial, Dana Williams and Rhiannon Giddens.
Air New Zealand is promoting Christmas cheer in Australia and NZ with “A Very Kiwi Christmas”, a “Meanwhile… in New Zealand” commercial set on the Otago Peninsula. Santa and Air New Zealand stewards take a group of Portobello Primary School students on a tractor ride to see the Pyramids basalt rock formation lit up with oversized Christmas lights and decorations. The delighted children are then led to a Christmas tree where their presents await them. The online campaign includes the two minute commercial, a 30 second teaser and a behind-the-scenes video.
Hyundai is promoting the safety and convenience features of the Hyundai Sonata with “Exobaby”, a commercial featuring a baby whose exoskeleton suit gives him super powers. The hero baby smartly takes advantages of the state-of-the-art technology suit that offers a wide range of solutions for conditions experienced in daily life. And a total of seven cutting-edge technologies are applied based on the Sonata – body rigidity (AHSS, Advanced High Strength Steel), Smart Trunk, Blind Spot Detection (BSD), Turbo GDi engine, Lane Departure Warning System (LDWS), Forward Collision Warning System (FCWS), and Smart Parking Assist System (SPAS). The Hyundai Exobaby campaign, online at bit.ly/hyundaiexobaby, includes a behind-the-scenes look at the film’s puppetry work and CGI wizardry.
DeLuxe Entertainment Services Group Inc has launched a digital Christmas Card for 2014, produced at Rushes and Mcasso in London. The animation presents a hanging mobile featuring partner content creation companies Method Studios, Company 3, Centro Digital Pictures, Beast, Editpool, DDP Studios, iloura, Encore, EFilm, StageOne Sound, Level 3 Post, Rushes, Stereo D, Pax Entertainment, Flagstaff Studios and CSI.
“The Golden Age”, a music video for Woodkid track “Embers”, the final single from The Golden Age album, is one of the nominations for Best Music Video at the 2015 Grammy Awards. French film director, composer and musician Yoann Lemoine has been releasing his music under the name Woodkid. In this 10 minute long video, released in July 2014, we’re introduced to a nostalgic look at boyhood innocence through a body cast of Yoann’s colleague Thomas Azier in a visual effects sequence arranged by Lemoine himself. The subsequent black and white film, set in a swampy backwater, provides a dreamy narrative moving from tranquility to uncertainty, inspired by 1960s black and white photography by American photographer William Getney.