Snickers is running “Marilyn Monroe”, a Super Bowl commercial continuing the classic “You’re Not You When You’re Hungry” theme. Willem Dafoe plays a hungry version of Monroe in a recreation of the skirt scene in the 1955 film “The Seven Year Itch”. Comedian Eugene Levy plays the stage hand in charge of making Marilyn Monroe’s dress flap in the wind above a subway grate. The campaign includes a behind-the-scenes film and a teaser, “Happy Birthday”. After being accidentally left behind, a crew member from the 1955 film The Seven Year Itch (Eugene Levy) finds a new way to pass the time, as seen in “Twenty Questions”, “Fan Voice” and “Still There”.
Apartments.com, the American apartment listings website, used the 2016 Super Bowl to launch “Movin’ On Up”, an advertising campaign featuring Jeff Goldblum returning as Brad Bellflower, hip hop artist Lil Wayne, George Washington, and a gospel choir singing The Jeffersons theme song “Movin’ On Up”. Brad commandeers a piano about to be moved into an apartment and launches into a rendition of The Jeffersons iconic and timeless theme song, “Movin’ On Up,” as he’s craned upward to a deluxe apartment in the sky. Upon reaching the top floor penthouse, Brad meets its inhabitants – a reimagined George (George Washington) and Weezy (Lil Wayne).
Budweiser advertising during the 2016 Super Bowl includes “Simply Put”, a television commercial featuring British actress Helen Mirren, calling out drivers to #GiveADamn and protect their lives and the lives of others. Mirren draws on her reputation for straight talking to put drunk drivers in their place. The commercial introduces viewers to Stand With Bud, an online campaign encouraging commitments to not drive drunk on Super Bowl Sunday.
Audi is running “Commander”, a Super Bowl commercial connecting the Audi R8 V10 plus car with space exploration and David Bowie’s 1972 hit “Starman”. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander. “Audi Commander” is designed to be a universal reminder that amazing things happen when we choose exploration, technology and the moon.
Honda is running a 60-second Super Bowl commercial for the 2017 Ridgeline truck, featuring a herd of sheep singing the Queen classic “Somebody to Love.” The commercial, “A New Truck to Love,” opens on a Ridgeline owner dropping sheep off to graze in a meadow. As soon he drives away with his herding dog in tow, the flock begins to sing the 1976 classic. They pause their harmonizing when their unsuspecting owner returns to unload a few more sheep and resume once he’s safely out of earshot again. The ad ends with a shot of the truck parked in front of a barn and a voiceover that introduces the Ridgeline, with its unique audio system, as “a new truck to love.” When the camera pans over, it’s revealed that the narrator is the dog seen earlier in the spot, seated on a bale of hay, and talking to the camera. Viewers are encouraged to check out the truck at future-cars.honda.com/new-ridgeline