Off The Street Club, a charitable organisation in West Garfield Park, Chicago, provides safety, education and encouragement to 3,000 children growing up in Chicago’s most violent neighborhood. This month pedestrians in downtown Chicago are being exposed to the charitable work of the organisation through a bulletproof window transplant. A bullet hole from one of the club’s bulletproof windows has been displayed alongside famous building fragments. The display encourages viewers to visit HopeIsTougher.com, where a Youtube video tells the story of Warren, a 14-year-old resident of West Garfield Park who relies on Off The Street Club.
Microsoft’s Tomb Raider Survival Billboard project has won the Clio Art Grand Prix at the Clio Key Art Awards, along with gold in innovation and games, silver in print technique, and bronze in print. The Tomb Raider Survival Billboard, run over 24 hours in November 2015, was designed to promote Microsoft/Xbox’s release of the latest in the blockbuster Tomb Raider series, Rise of the Tomb Raider. Xbox challenged eight contestants to survive 24 hours standing on a billboard in London Bridge while extreme weather conditions were simulated and selected via public vote. The winner, Adam, remained on the billboard for 20 hours 45 minutes and won a Tomb Raider-inspired holiday. The campaign’s success was thanks to an integrated effort across four of McCann Worldgroup UK’s agencies: McCann London, Momentum, MRM/Meteorite and Craft. The Clio Art Grand Prix follows on from two Gold Lions at Cannes, the AICP Next Awards 2016 Experiential top prize, the Out of Home Grand Prize at New York Festival 2016, a Yellow Pencil at D&AD Awards, 2016, Best in Discipline at One Show, 2016,
Canadians have been encouraging their neighbours with an advertising campaign, “Tell America It’s Great”, a response to Donal Trump’s campaign slogan “Make America Great Again”. Toronto advertising agency The Garden has launched a website, tellamericaitsgreat.com, Facebook page, Twitter channel @staygr8america, Instagram account, supported by a 90 second film clip. The video features Canadians, including The Lovelocks, praising the United States. Canadians are encouraged to upload their own videos and Twitter posts with encouraging messages for Americans across the border. The campaign has had over 1.5 million social interactions and the campaign video has over 1.3 million views since its release on October 12, and spawned the response hashtag #TellCanadaThankYou.
Georgia Lottery Keno’s latest commercial, “The Fire King”, channels Game of Thrones in a medieval fantasy parody. The spot features Kevin the Goat reprising his fire-breathing heroics from earlier campaigns. “The Fire King” saga follows Kevin’s quest for the throne in the land of 12 realms. Battles and courtship ensue before he and his human sidekick, James, oust the sitting King Aragor with a fate-sealing blow: “Your dragon is no goat,” James quips. The voiceover concludes: “Be the king of your castle. Win $100,000 300 times a day playing Keno!”. Kevin the goat has been seen in five previous commercials, flying a fighter jet in Top Goat, dueling with evil villains in a spy drama, and cruising the streets with his cop buddy.
Earlier this year, OutOfHomeMedia ran a bus advertising campaign in Copenhagen, Denmark, with a huge tag line, “Ad Block This”. The Ad Block This bus rolled around Copenhagen and gained a lot of attention. TBWA & BBDO figured that their work on a local campaign for Old Spice Odor Blocker would be a great response. In their creative solution, TBWA & BBDO literally blocked the Ad Block This statement — all the while highlighting a product, which in fact has a blocking effect. It’s a witty display of how a product’s qualities can interact with its surroundings. The Old Spice execution strengthens the message behind the Ad Block This solution, through exemplifying how effective traditional media still is. Bus route 5A in Copenhagen has a yearly passenger count of around 20 million people, making it close to equal with the number of travellers passing through Copenhagen Airport.