Disney and Lucasfilm has released a trailer for “The Force Awakens”, Episode VII in the Star Wars film series. Get your first look at Star Wars: The Force Awakens in the new 88-second teaser. “There has been an awakening. Have you felt it? The dark side, and the light”. The trailer begins thirty years after the events of The Return of the Jedi. Actor John Boyega appears in stormtrooper armor on a desert planet. We’re shown a land speeder, driven by actor Daisy Ridley. A Jedi from the dark side stumbles through a snow laden forest and activates a red light sabre with crossbar hilt. And from the side of the light, the Millennium Falcon turns up with a cluster of TIE fighters. Star Wars: The Force Awakens, opens in theaters December 18, 2015. See more behind the scenes at starwars.com/theforceawakens
Swiss insurance company Zurich is running “Snowmen”, a Europe-wide cinema and online campaign showing the insurer’s employees going to great lengths to protect snowmen. The ad opens with snowmen melting in Bergün/Bravuogn, a municipality in the district of Albula in the canton of Graubünden in Switzerland. Zurich employees dressed in blue turn up in refrigerated trucks to take the endangered snowmen on a journey to the top of a mountain in the Alps. The ad ends with the line, “When you truly love something, you protect it in the best way”. The ad directs viewers to a website, zurich-snowman.ch, where they can build a virtual snowman, or submit a photo of one. Zurich will then pick winning entries to be recreated, for real, on top of the Alps. The campaign is a continuation of Zurich’s “For those who truly love” position launched in September 2013.
Poo Pourri, the bathroom perfumed refresher launched by Bethany Woodruff in “Girls Don’t Poop“, is back in the viral charts with “Even Santa Poops”. What happens when all those milk and cookies catch up with Santa on his big night? He gets busted like never before. Three redhead girls put Santa in his place with a lesson on toilet etiquette. Woodruff turns up again, sitting on Santa’s knee, to encourage viewers to take action. The commercial was filmed by directors Pete Marquis and Jamie McClelland, known for their work on the comedic Hello Flo Camp Gyno and First Moon Party campaigns.
Porsche (China) Motors Ltd and Fred & Farid Shanghai Rear have received further recognition with Gold and Silver at the Epica Awards, for their 911 Rear Horsepower magazine advertising campaign. The sulky, the horse drawn vehicle used in harness racing, is presented back to front in four print and outdoor ads. The campaign was launched ahead of the 2014 Chinese New Year, anticipating the Chinese Year of the Horse.
Old Spice has launched “Dad Song”, a commercial designed as a follow up to the Smellcome to Manhood “Mom Song” campaign of January 2014. The clingy mothers are back with their anxious laments over their boys turning into independent men. But now the fathers are singing as well, celebrating the transition from child through man-childhood to manhood. Lyrics written by Flight of The Conchords comedian Bret McKenzie begin, “Where’s my little boy, I miss him so/Who’s this man living in our home?/My special guy has turned into a man.” Dad’s response: “At least he won’t be living in a driveway in a van!”