GE’s The Boy Who Beeps commercial has been awarded with the Grand Prix for Film at the Epica Awards. The commercial tells the story of a boy who is born with the ability to talk to machines. His conversation with technology evolves from moving his toys around and changing the television channel to communicating with the electrical grid, traffic light, aviation and medical systems. Launched in early September 2014, the cinema and television advertising campaign promotes GE’s commitment to industrial internet.
Mulberry, the UK luxury bag company, is running #WinChristmas, an integrated Christmas advertising campaign presenting a lighthearted approach to gift giving. A 90 second online film shows a young woman opening presents from her nearest and dearest, each new present trumping the one that preceded it. A portrait painted by her sister is immediately bettered by a (waving) puppy from her parents, only to in turn be trumped by a unicorn from her boyfriend. Just when it seems the bar can’t be raised any higher, grandma delivers the present to eclipse all presents – a Mulberry Bayswater bag (in Hibiscus pink, of course). The #WinChristmas campaign includes press, Facebook creatives, in-store window displays, visual merchandising, social competitions and a website app featuring a Christmas gift finder.
AllKotes, the Australian Print Finisher company, has launched an iPhone and iPad app designed to promote the company’s special effects, lamination and coating product range. The app, available free on iTunes App Store, uses a range of photographs to demonstrate micromotion, lenticular technology, laminations, spot coatings, metallised films, foil stamping and embossing, coatings and encapsulations. Special products featured include WetKote, a coating that enables water to make the top layer disappear to temporarily reveal another image beneath. Other innovative products featured on the Allkotes Print Finishing App include ChalkKote, FaceKote, GlowKote, ThermoKote and ScentKote.
Do They Know It’s Christmas?, the song written by Sir Bob Geldof and Midge Ure to raise funds for the victims of the 1984 Ethiopian famine, has been re-recorded 30 years on with a new generation of artists, featured in a newly released music video. This year the Band Aid Trust will administer funds from #BandAid30 towards efforts to fight the spread of Ebola and to care for its victims. The Band Aid 30 – Do They Know It’s Christmas? is being promoted with the tagline “Buy the song. Stop the virus” and the hashtag #BandAid30. The single can be purchased at iTunes (po.st/DoTheyKnow) and Google Play (po.st/DoTheyKnowGp). Donations can be made online at bandaid30.com/donate
Sainsbury’s, the UK retail chain, has worked with the Royal British Legion to run “Christmas is for Sharing”, an advertising campaign centred on the 1914 First World War Christmas truce. A 3 minute 20 seconds television commercial is a creative recreation of the events of Christmas Day 1914 when British and German soldiers laid down their arms and came together on neutral territory to share greetings, treats, mementoes and even a game of football. The story is told from the perspective of a young British soldier who dares to venture from his trench onto No Man’s Land to greet his rivals and come together in a football game. He shares a moment of connection and friendship with a young German soldier and, as the truce ends and they return to their trenches, the German soldier is moved to discover that his British friend has hidden the gift of a chocolate bar in his pocket.