DialDirect Notebook For Precious Time

South African insurance company DialDirect is promoting its new customer focus with “The Notebook”, a commercial designed to tug at the heart strings. A young boy discovers that his mother is so caught up with work that she doesn’t have time to even look at her invitation to attend his school play. He sets out to help around the home, recording his efforts in a note book for her inspiration. “We know how precious every minute is, that’s why we won’t waste any of yours. Dialdirect, insurance made easy.”

DialDirect Notebook boy

Facebook Just In Case Studies

Facebook recently launched “Just In Case Studies”, a series of films helping Facebook users navigate their way through the in and outs of friending, posting, tagging and keeping security tight. Each of the tutorials is presented in the context of a narrative. Titles are “How to Block Someone”, “How to Untag a Photo”, “How to Edit a Post”, “How to Share with just Friends” and “How to Change Your Password”.

How to unblock someone on Facebook

Bud Light Real Life PacMan

Bud Light’s Super Bowl advertising in 2015 includes “Real Life PacMan”, a commercial promoting the “Up For Whatever” theme. An everyday Bud Light fan, agreeing to be “Up for Whatever”, find himself as a contestant in a huge PacMan arena. His challenge is to run through the 1980s style maze before being attacked by Blinky, Pinky, Inky and Clyde. Music for the life size PacMan game is provided by DJs Michael Mayeda, theBENJAMINrice and DJWS with beatboxer krNfx.

Bud Light PacMan

As You Dreamt It in Woodville

Sydney advertising agency BMF has worked with ABC to produce a documentary on As You Dreamt It Woodville, a creative community development project centred in Sydney. The original As You Dreamt It project, run in 2012, was a passion project designed to connect a fractured housing estate by turning the residents recurring dreams into pieces of art. More recently BMF employees came across Woodville Housing, a housing estate in Western Sydney called Woodville Housing, where a few years ago its doors were opened to ninety residents from all corners of the world. Many of them being political refugees, they all had a story to tell. However, like many housing complexes, there was little to connect this diverse group and little sense of community. Collaborating with a mix of artists, the residents shared an intimate piece of themselves – their recurring dreams. Partnered up with photographers, painters, animators and illustrators, their dreams were turned into pieces of art that were exhibited on the walls of the complex. A way to give the residents newfound insight into their neighbours and help transform this housing estate into a housing community. The project is online at, with Facebook and Twitter accounts continuing from the 2012 experiment.

As You Dream It

Hyundai i20 Inspiration Engineered

Hyundai UK is promoting the New Generation Hyundai i20 with “Open Your Eyes to Inspiration”, the latest in the “Inspiration Engineered” advertising campaign focused on creativity in the driving environment. Visual trickery combines street art and seasonal variety to provide a sense of delight in driving. “The great thing about inspiration is that once you open your eyes to it, you see it everywhere.” The Inspiration Engineered campaign was introduced in 2014 to promote engineering innovation used in the Hyundai ix35, i10 and i30 models.

Hyundai Inspiration Engineered i20 commercial