OK Go has released “Upside Down & Inside Out”, a music video filmed in zero gravity on an S7 Airlines plane in Russia. OK Go partnered with Russian airline S7 Airlines, connecting with the airline’s mission of empowering people to chase their dreams. The motto for this project was a lyric from the song: “Gravity’s just a habit.”. Released on Facebook Video on February 11, the OK Go Upside Down & Inside Out music video has already had 30 million views. It’s great timing, considering this week’s public announcement of discovery of clear gravitational wave signal, ripples in spacetime first predicted by Albert Einstein.
British electronic music band The Chemical Brothers has launched a music video for “Wide Open”, featuring the dancing of professional dancer Sonoya Mizuno and a vocal track by Beck. Visual effects produced at the Mill make it possible for Mizuno to gradually turn into a fully 3D printed structure as she dances around the studio, mixing mechanical and organic.
Michelob ULTRA is presented as the beer brewed for those who go the extra mile in “Breathe”, a commercial launched during the 2016 Super Bowl. “Breathe” highlights the many ways that Michelob ULTRA drinkers put in the effort to live an active, balanced life. The commercial is designed to promote the idea that enjoying a beer socially and living an active life don’t need to be mutually exclusive.
Anheuser Busch is running “Bud Light Party”, an integrated advertising campaign timed for launch in the lead up to the 50th Super Bowl and in anticipation of the 2016 USA Presidential elections. Comedic duo Amy Schemer and Seth Rogen appear on CBS, and actor Michael Peña appears on ESPN Deportes. will celebrate bringing people together – for fun – over a beer. The Bud Light Party is the first campaign to bring to life Bud Light’s new “Raise One to Right Now” tagline, designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments – starting with Super Bowl 50. Right now there is nothing more timely or talked about than the presidential election. At a time when debates get heated and “unfriending” is at an all-time high, The Bud Light Party offers something everyone can agree on. A party that invites everyone. A party that knows how to party. A party that isn’t a political party at all.
Coca-Cola has partnered with Marvel to launch a Super Bowl commercial featuring two super heroes: The Incredible Hulk and Ant-Man. Ant-Man, voiced by actor Paul Rudd, is caught snatching the last Coca-Cola Mini Can from the fridge in Dr. Bruce Banner’s lab. An angry Dr. Banner turns into the Hulk and pursues Ant-Man throughout the city. Cornered in an alley after a high-energy chase, Ant-Man surrenders and helps Hulk, whose fingers are too big to open the Coca-Cola Mini Can. Both savor the prize. The final line: “Sometimes you just want a little Coca-Cola”.