Porsche (China) Motors Ltd and Fred & Farid Shanghai Rear have received further recognition with Gold and Silver at the Epica Awards, for their 911 Rear Horsepower magazine advertising campaign. The sulky, the horse drawn vehicle used in harness racing, is presented back to front in four print and outdoor ads. The campaign was launched ahead of the 2014 Chinese New Year, anticipating the Chinese Year of the Horse.
Old Spice has launched “Dad Song”, a commercial designed as a follow up to the Smellcome to Manhood “Mom Song” campaign of January 2014. The clingy mothers are back with their anxious laments over their boys turning into independent men. But now the fathers are singing as well, celebrating the transition from child through man-childhood to manhood. Lyrics written by Flight of The Conchords comedian Bret McKenzie begin, “Where’s my little boy, I miss him so/Who’s this man living in our home?/My special guy has turned into a man.” Dad’s response: “At least he won’t be living in a driveway in a van!”
The Epica Awards Grand Prix for Press has gone to Virgin Radio Lebanon 89.5 FM advertising campaign “Making Music”. Three print advertisements graphically present the thinking process that could have gone into writing the lyrics for Michael Jackson’s 1983 track “Billie Jean”, The Police 1983 track “Every Breath You Take” and Nirvana’s 1992 track “Come as you are”. “If you knew what it took, you wouldn’t steal it – say No to piracy”. 95% of music distributed in the Middle East is downloaded illegally. Rampant piracy has not just harmed the industry, but has also put the entire region in the spotlight for the wrong reason. The campaign’s objective was to persuade those who enjoy and appreciate music to give it a second thought before downloading. The campaign, launched in 2013, was awarded with Gold at the Dubai Lynx Awards in March 2014 and has gone on to win recognition through the year.
Google’s Night Walk in Marseille experience has won the Grand Prix for Digital at the Epica Awards. Launched in April 2014, the digital experience showcases Google Maps and Google Search technology. The Google Story film at the heart of the campaign follows French woman Julie Muer as she explores the streets of Marseilles, documenting the places and people she discovers along the way, to create ‘Promenades Sonores’. The digital interactive experience, online at nightwalk.withgoogle.com, invites people from around the world to join Julie on an interactive Streetview tour of the city at night. Users use Google Maps to experience one of Julie’s walks through the neighbourhoods of Marseille, taking in 360 degree panoramic views, read facts about the city from Google and watch live performances of musicians playing on the streets, and artists creating wall murals.
GE’s The Boy Who Beeps commercial has been awarded with the Grand Prix for Film at the Epica Awards. The commercial tells the story of a boy who is born with the ability to talk to machines. His conversation with technology evolves from moving his toys around and changing the television channel to communicating with the electrical grid, traffic light, aviation and medical systems. Launched in early September 2014, the cinema and television advertising campaign promotes GE’s commitment to industrial internet.