Kleenex, the Kimberly-Clark tissues brand, is building a huge Facebook following with “Unlikely Best Friends”, a Facebook video featuring Chance, a dog with a disability. The short documentary film introduces us to a couple, no stranger to disability themselves, who provide a home for a dog needing a second go at life after being hit by a car. San Antonio Pets Alive found the dog and decided to give him a second chance at life. Michael, who like the dog had lost the use of his legs, and “Chance” became the unlikely best friends. The Kleenex Unlikely Best Friends video, launched on the Kleenex Facebook page, has had over 27 million views since its launch on June 25, and has attracted over 26 million comments, many sharing similar stories.
The Lucky Iron Fish, a lump of iron fashioned in the shape of a fish, was the winner of the Product Design Grand Prix at Cannes Lions Festival of Creativity 2015. The design concept, developed by Canadian medical student Christopher Charles, was focused on addressing iron deficiencies in the diets of Cambodians. A diet of mostly rice and fish was leading to widespread anaemia, resulting in attention deficiencies, premature births and miscarriages. Christopher came up with the idea of placing a lump of iron in water with citrus fruit, providing for the daily iron needs of a family. The fish design was developed to encourage Cambodians to use the iron in their cooking. The fish is regarded by many in Cambodia as a symbol of hope and good luck. The lucky iron fish are made by locals in Cambodia using scrap metal that’s been approved. Since 2012 Lucky Iron Fish Inc has been making and distributing the fish across the country.
UNICEF Chile’s “One Shot” campaign on cyber bullying won a set of gold Press and Outdoor Lions at Cannes Lions International Festival of Creativity 2015. Three executions, Fatty, Nerd, and “Weak”, show groups of teenage students aiming their smart phones at their peers, as if in a firing squad. The copy: “One shot is enough. Cyberbullying represents one of the main causes of depression and suicide among kids at school. If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.”
Ogilvy & Mather London won two gold Press Lions, a gold Outdoor Lion, along with silver and bronze at Cannes Lions International Festival of Creativity for its thought-provoking ‘It happens here’ campaign for the anti female genital mutilation (FMG) charity 28 Too Many. The six ads show mutilated flags sewn back together, with the tag line, “Female Genital Mutilation doesn’t only happen in far away places”. 28 Too Many is focused on research and enabling local initiatives to end FGM in the 28 African countries where it is practised and across the diaspora. They also network and advocate for the global eradication of FGM, working closely with other charities and organisations in the violence against women sector. The “It Happens Here” campaign attacked this problem with six print ads featuring the British, Scottish, Swedish, German, Italian and Dutch flags, appearing across outdoor poster sites, 85 university campuses and within regional print media.
AV-OG-TIL, a Norwegian organisation focused on the development of alcohol-free zones, has commissioned what has turned out to be a global hit, “How to dock like a boss”. The commercial shows a couple enjoying a glass of wine while out in their boat with their children. While they smirk at the eccentric boatsman who docks his boat with style and precision, they struggle to bring their own boat in accurately. Docking is an art form best practiced sober.