Coca Cola Kiss Happiness

Coca Cola’s bottle centenary celebrations includes “Kissed By”, a print and outdoor advertising campaign featuring Marilyn Monroe, Elvis Presley and Ray Charles being “kissed by” the iconic Contour bottle. Another part of the “I’ve Kissed…” campaign is “Kiss Happiness”, a commercial showing ways the Contour bottle has been a part of life and moments of happiness and celebration over the past 100 years. Inspired by a quote by artist Andy Warhol, “Kissed By” celebrates the specialness of Coca-Cola and the iconic bottle. Coca-Cola connects us across generations and across the globe through the simple act of drinking an icy cold Coca-Cola from the iconic glass bottle, a symbol of refreshment and uplift.

Coca Cola Kiss Happiness

Audi Mechanics vs Service

Audi Germany has released a new advertising campaign encouraging buyers to make use of their service. “Mechanics”, a television commercial, “Mechanics”, shows an Audi driver being pursued by desperate and unruly mechanics, on his way to an Audi service centre. The commercial drills into the massed mad chase motif usually found in zombie films. The final tagline: ” Damit Dein AUDI nicht in falsche Hände gerät” (Don’t let your Audi fall into the wrong hands). The campaign is designed to remind buyers that the “Vorsprung durch Technik” (Advancement Through Technology) promise extends beyond the development and production of a new car. The brand’s aspiration also holds good for customers’ everyday lives when it comes to service.

Don't let your Audi fall into the wrong hands

Coca Cola Centenary Ads

Coca Cola is celebrating the 100th anniversary of The Coca-Cola bottle with a set of animated television and digital films. Two sets of Coca Cola Centenary ads are presented: Balloons, Rocket, Surfing, Roller Coaster and Curves, Psssssft, Heart, 3/37 Degrees, In the Dark–Happy Birthday and Bubbles.

Celebrating 100 Years of the Coca Cola Bottle

Cannes Glass Lion addresses gender bias

Cannes Lions International Festival of Creativity has introduced the Glass Lion: The Lion for Change, honouring work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by the Founder and CEO of IfWeRanTheWorld/MakeLoveNotPorn, Cindy Gallop, will assess work entered into the new category this June.

Cannes Lion glass effect

Coca Cola Generous World

Coca Cola’s centenary of the Coke bottle includes “A Generous World”, a commercial launched during the Academy Awards. The commercial shows a full bottle of Coke being handed from survivor to survivor in calamitous scenes on Sitges Beach in Spain. “No matter who you are, or whatever life throws at you, there’s always someone out there who could use a Coke a little more than you. Who would you share one with?” The teaser version ended before viewers could see what was casting a large shadow on the earth. The Coca Cola USA Facebook page invited fans to channel their inner screenwriters to suggest who they thought would get the next Coke, using #AndTheCokeGoesTo. The amended ending was posted on the Facebook Videos page.

And The Coke goes to