Warner Brothers Pictures Canada recently promoted the launch of the film, Mad Max: Fury Road, with the Mad Max Fury Road Dusty Car Wash. In the world of Mad Max, dirt is a badge of honour. The more dust and rust on a vehicle, the better. A piece of downtown Toronto was transformed into a post-apocalyptic world, complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. At the centre of all the chaos: The Dusty Car Wash. People were invited to bring in their vehicles and have them covered with dust, which became canvases for artists. These artists would then re-create imagery from the movie on each vehicle, including: skulls, flames, gears, movie quotes, and even the title and release date. Once vehicles were covered with artwork, they drove away, creating mobile billboards all around the city.
“3,000 Miles from Hollywood” is the tagline for the 2015 Brooklyn Film Festival (BFF) campaign is a staunch declaration that Brooklyn and its movie-making style are both physically and philosophically as far away from Hollywood as it gets. The TV, print and social media campaign illustrates comical situational comparisons using worn-out Hollywood clichés to prove that Brooklyn is a categorically different place. The campaign encourages people to recognize the difference between making a challenging independent picture and making just another movie. Rather than showcasing the big budget, blockbuster-style films of Hollywood, BFF is a celebration of the creativity, craft and ingenuity of independent films.
KFC is marking the 75th anniversary of the Kentucky Fried Chicken brand with an advertising campaign featuring the return of Colonel Sanders. Seventy-five years ago, a feisty 65-year-old chicken salesman set out to give his neighbors the best friend chicken out there. A decade later that secret recipe and his finger lickin’ good fried chicken made Colonel Sanders one of the most recognizable men in the world. The push includes a marketing blitz with the new Colonel played by “Saturday Night Live” alum Darrell Hammond, store remodels, new packaging, new menu items, a new KFC.com and a “reinvented” ColonelSanders.com, which gives the history of the Colonel in all his different iterations.
State Farm is rolling out “Jake from Planet State Farm”, a Coneheads tie-in with the 2011 commercial “State of Unrest”. In the original ad Jake (Jake Stone) speaks to a couple (Justin Campbell and Caryne Shae) on the phone, mistaken by the wife for a phone sex operator. The new series brings in The Boneheads, the Saturday Night Live skit characters Beldar (Dan Aykroyd), Prymaat (Jane Curtin) and Connie (Laraine Newman). The Coneheads characters, natives of the planet Remulak debuted on Saturday Night Live in 1977, were revived in the 1993 movie, and now return in a series of pre-roll videos talking about cats, yoga and movies. Jake from State Farm (Jake Stone) has his own Twitter feed, @jakestatefarm.
Renault Buenos Aires launched its 2015 Official Service campaign reminding customers why they should always use original parts. The message is totally new and very clear: ‘They look the same until one makes trouble. Always trust original parts’. We can appreciate a set of posters featuring real twins, with one twin from each pair responsible for wreaking havoc on some individuals. But, of course, it’s impossible to guess which one did it.