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Beyoncé Formation in New Orleans

Beyoncé’s music video for Formation, released in February 2016, has won the Music Video of the Year award at the MTV Video Music Awards, along with Best Pop Video, Best Choreography, Best Direction, Best Cinematography, Best Editing. The Beyoncé Formation music video connects the pop star with the struggles of African Americans in New Orleans, Louisiana. The 4:30 minute video opens with Beyoncé casually draped on top of a police car, with a voiceover by New Orleans bounce artist Big Freedia asking the question, “What happened in New Orleans?”, a reference to the US Government’s response to the aftermath of Hurricane Rita. Footage from local film artists is interspersed with choreographed scenes shot in Feynes Estate in Pasadena.

Beyoncé Formation music video

Tiger Beer Air-­Ink Made from Pollution

Tiger Beer is sponsoring Air‐Ink, an innovative range of pens, markers and spray cans made from recycled air pollution. Graviky Labs, Bangalore, an off-shoot of MIT Media Lab, Boston, spent three years designing unique devices to capture soot from vehicles’ exhausts. These were fitted to trucks, ferries, chimneys and even cranes around Hong Kong and India. The captured pollutants were then purified and turned into safe, reliable ink for everyday use. Overall, 150 litres of Air­‐Ink has been produced, approximating to 2500 hours worth of typical diesel car emissions. With Tiger Beer’s support, Air-­Ink products were given to nine emerging Asian street artists, including Bao Ho, Caratoes, Cath Love, Xeme and Kristopher H, who used them to create spectacular murals and advertising in the Sheung Wan district of Hong Kong. Currently, Air-Ink is not commercially available but Tiger is working with Graviky Labs to manufacture more for future projects. The Tiger Beer Air-­Ink project, online at Air‐ink.com, is part of Tiger Beer’s mission to inspire people to ‘uncage the Tiger inside’ to take action for what they are passionate about.

Tiger Beer Air-­Ink Pen

Pokemon Go Home Posters Appear

A team of creatives has launched a guerrilla poster campaign in the UK using the #PokemonGoHome theme to raise support for EU citizens in the wake of the UK’s Brexit vote. The Pokemon Go Home posters across London present a disturbing scenario in which Pokemon characters from the Pokemon Go game are soon to be deported. Readers are invited to follow up their concern at pokemon-go-home.com and sign a petition to the UK government. Copywriter David Felton came up with the idea while talking to a Portugese art director who confessed that he is “genuinely worried and concerned about this future post-Brexit.” Felton connected with graphic designer and web developer Steve Sinyard on @OneMinuteBriefs, and brought in creative director Evan Brown from Los Angeles.

Pokemon Go Home poster

Canal Plus Commentator Goal Never Ends

French TV channel Canal Plus is promoting its sports offering over 15 channels with “Commentator”, a commercial featuring an over-excited broadcaster. His play-by-play commentary on a soccer match reaches a climax with his scream, “Gooooooaaaallll!”. The scream continues long after the game finishes, at home with his family, in the public toilets, in the swimming pool, on the dentist’s chair, at the supermarket, and even in while performing in a karaoke bar. The Canal Plus Commentator ad finishes with the tagline, “Sur CANAL, le sport ne s’arête jamais” (On Canal, the sports never stops). The campaign was

press ads illustrated by Cyril Dosnon and a digital component makes shifted gifs.

Canal Plus Commentator

Nosulus Rift VR Smells at South Park

Ubisoft has worked with Buzzman and Productman to launch Nosulus Rift, a smell-based virtual reality mask designed to promote South Park: The Fractured But Whole game. The game’s hero has a very particular and smelly superpower, his fart smell, that allows him to travel in time and fight his enemies. The player uses the mask to experience subtle smells allowing him or her then to truly incarnate the hero and live an original experience. The Nosulus Rift campaign, online at nosulusrift.com, includes a web movie and set of 3 interviews with the producer of the game, the nose and the designer. The Nosulus Rift is being road tested at Gamescom in Cologne, Germany, and will be taken to other gaming events in the lead up to the game’s official release on December 6, 2016.

Nosulus Rift South Park Fractured But Whole