MTV ran “Tagline Here”, a cheeky surreal MTV brand (anti) anthem commercial during the 2015 MTV Video Music Awards. The video is a montage of clips from 35 different films from across the world. “MTV – now on your television, on your phone, on your computer, even on the chip in your brain. MTV is the marriage of the biological and the digital, a perfect combination of soundwaves, particles and lust. It is mooniest compressed into a signal for terrestrial and extra terrestrial consumption. A machine is exact. An animal is flexible. MTV is not one or the other. It is both and it makes me want to dance. You are a series of electrical impulses in a meat sack. MTV is a series of letters that used to stand for words. In the future, we don’t use the word ‘future,’ and MTV isn’t not the future. Because knows what gravity is but everyone knows that dancing is fun…”
Sony is running “Fireworks”, an advertising campaign which ‘celebrates every detail’ of its X90C BRAVIA™ 4K Ultra HD TV. The commercial at the heart of the campaign was features fireworks through different camera angles, from the ground, from above and from within the spectacular moment it explodes, culminating on a rooftop, where viewers get a close-up of the beautiful patterns over the high rise skyline. Filming was shot using drones with Sony CineAlta F55 4K cameras. The campaign also encompasses digital media (live until the end of November), outdoor, cinema, VOD and print.
Bad Blood, the music video by Taylor Swift with Kendrick Lamar, has won the Music Video of the Year award at the 2015 MTV Video Music Awards, along with awards for best collaboration, and nominations for best art direction, best direction, best editing, best visual effects and Song of the Summer. Set in London, UK, the music video features a showdown between two professional assassins Catastrophe (Swift) and Arsyn (Selena Gomez). Swifts’ character is shown being nursed back to health and training for a revenge attack on her rivals. The
British Institutes Italy is running a print and outdoor advertising campaign featuring London landscapes with a rusty finish, promoting courses in English language proficiency. Big Ben, the Tower Bridge and the London Eye all feature in the campaign, with the tag line, “Il tuo inglese è arrugginito?” (Is your English a bit rusty?). British Institutes is one of the biggest English teaching organisations in Europe, with over 200 schools.
The Transport Accident Commission (TAC) in Victoria, Australia, is working with the Victoria government to run “Towards Zero”, an integrated advertising campaign asking Victorians to consider what it would be like to lose their loved ones on the roads. At the heart of the campaign is a television commercial in which Francisco, a Melbourne local, is surprised to see 70 members of his family appearing to represent his estimate of an acceptable annual road toll. “There’s no one someone won’t miss”, the tagline of the campaign, challenges viewers to work towards a road toll of zero.