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Coca Cola Centenary Ads

Coca Cola is celebrating the 100th anniversary of The Coca-Cola bottle with a set of animated television and digital films. Two sets of Coca Cola Centenary ads are presented: Balloons, Rocket, Surfing, Roller Coaster and Curves, Psssssft, Heart, 3/37 Degrees, In the Dark–Happy Birthday and Bubbles.

Celebrating 100 Years of the Coca Cola Bottle

Cannes Glass Lion addresses gender bias

Cannes Lions International Festival of Creativity has introduced the Glass Lion: The Lion for Change, honouring work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by the Founder and CEO of IfWeRanTheWorld/MakeLoveNotPorn, Cindy Gallop, will assess work entered into the new category this June.

Cannes Lion glass effect

Coca Cola Generous World

Coca Cola’s centenary of the Coke bottle includes “A Generous World”, a commercial launched during the Academy Awards. The commercial shows a full bottle of Coke being handed from survivor to survivor in calamitous scenes on Sitges Beach in Spain. “No matter who you are, or whatever life throws at you, there’s always someone out there who could use a Coke a little more than you. Who would you share one with?” The teaser version ended before viewers could see what was casting a large shadow on the earth. The Coca Cola USA Facebook page invited fans to channel their inner screenwriters to suggest who they thought would get the next Coke, using #AndTheCokeGoesTo. The amended ending was posted on the Facebook Videos page.

And The Coke goes to

Coca Cola Kiss The Past Hello

Coca Cola is celebrating 100 years of the Coca Cola bottle with “Kiss The Past Hello”, a collection of art works collated in a book, “Kiss The Past Hello” and a travelling exhibition. Artists from around the globe were invited to put their own spin on the bottle. Some of the submitted pieces are included in a coffee-table book printed by Assouline, Kiss the Past Hello, along with classic Coca-Cola-inspired art, and essays by Stephen Bayley, Ted Ryan, and James Sommerville. The exhibition has been launched at the High Museum of Art in Atlanta, the home town of Coca Cola. The show features more than 15 pieces of work from Andy Warhol (including two Coke bottle paintings), a photo display and an interactive display of 1,000 3-D printed bottles suspended from the ceiling. A traveling exhibit, launched in Johannesburg, South Africa, will showcase a collection of 20 pieces of art and some interactive components.

Coca Cola American Icon at 100

Coca Cola Tale of Contour

Coca-Cola is celebrating 100 years of the Coca Cola bottle with a series of 14 television and digital films. “Tale of Contour”, from Ogilvy France, tells the epic tale of the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, captivating the boy’s imagination. It is through this journey that the bottle obtains its unique features – its iconic curves, its flutes and red ribbon – and gets filled with icy-cold Coca-Cola as it ends its ride back in the hands of the refreshed older brother.

Coca Cola Tale of Contour scene