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Photography Whatever It Takes

Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), based in Dubai, is being promoted internationally with “Whatever It Takes”, an inspiring television commercial featuring the quests of three photographers in the city, in the wild and in the surf. This year’s main theme for the Award is “happiness” – the main pursuit of all humanity. On any given day, as humans we feel a variety of emotions, but one of the most beautiful and heart-warming emotions we can feel, is happiness. This eternal search for happiness has inspired humankind to embark, not only on incredible life journeys, but experience great life moments. It takes a keen photographer’s eye to capture these secret moments of happiness.

Photographer and Shark

evian x Le Slip Français

evian, the French mineral water brand, and Le Slip Francais, the French clothing brand, are collaborating to run a series of before and after posters. Displayed side by side, the posters show baby faces and torsos alongside adult legs clothed in Le Slip Francais clothing, each in summer settings. Four sets continue the evian Little Big Baby meme: Plongeon (plunge), Bouée (water wings), Cocotier (coconut), and Transat (deck chair). The evian x Le Slip Français collection, including t-shirts, espadrilles and swimming briefs, found on www.leslipfrancais.fr and in Paris stores, present designs for children and youthful adults.

evian x Le Slip Francais Plongeon posters

Bitter Kas About Taste

Pepsico is promoting Bitter Kas, the classic aperitif from Spain, with “Sobre gustos” (About Taste), a multi-platform advertising campaign reflecting on the way our taste buds evolve over time. The classic drink was created in 1966 by the Knörr family and Dr. Hausmann, a Barcelona pharmacist and specialist in medicinal plants. It’s back this year with the same unique character as before, but a completely new look – and poised to lead the leisure, day-time beverage market as the country’s preferred aperitif. Made with 21 natural plant extracts, BITTER KAS is a rich sensation for the senses, infused with oriental aromas like cinnamon, sandalwood and nutmeg. These, together with the citric notes of orange and a touch of bitterness from the Gentian root, form part of its secret formula and give it its unique flavour.

Bitter Kas Ice Cream

HP Sprout with Jane

HP is promoting Sprout 3D scanning technology with “Jane”, a television commercial set to the Supertramp song “Logical”. Sprout lets anyone grab an object from the physical world, manipulate it in the digital world, and bring it back to life. Jane is shown as a creative child whose artistic flair continues to shine as she grows up. However in her work environment she discovers that creativity is not rewarded. Jane’s creative streak is unstoppable however. Watching her own daughter decorating a doll connects her back to a childhood memory and the possibility of new levels of creativity using the Sprout scanner. HP has released a behind-the-scenes video showing the Silverlake Conservatory of Music children’s choir recording the Logical Song.

Jane with shell in HP Sprout commercial

Honda Wild Horse Chase

Honda Australia is promoting the new Honda CR-V Series II SUV with an advertising campaign featuring coloured wild horses. The campaign is centred around the imagination of a young girl who is determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, only to discover it is more spectacular than he could have imagined. Featuring the song ‘Howlin’ For You’ by The Black Keys, the television commercial includes a special horse ranch and muster of a herd of horses with a difference. No matter where the road leads, the CR-V Series II is the SUV that’s made to ‘go with it’. The TVC is being supported with an integrated campaign that includes cinema, outdoor, online, social and dealer communications.

Honda Wild Horse Chase