The Mimi Foundation, a French organisation focused on quality of life for people affected by cancer, has launched “If only for a second” (Ne serait-ce qu’une seconde), a campaign featuring 20 women and men experiencing a unique makeover experience. Patients going through chemotherapy and radiotherapy were offered a hair and makeup experience without being able to see themselves during the transformation. A photograph then immortalized the moment they opened their eyes. The campaign includes a limited edition book, in which every photo is followed by a caption, the date and the time the photo was taken. Donations are encouraged on the Mimi Foundation site.
Canadian airline WestJet has drawn over 15 million views of their “Christmas Miracle” Youtube video, focused on a generous gesture to 250 passengers travelling from Toronto and Hamilton to Calgary on November 21. Using boarding pass information a blue-clad Santa on screen was able to hold live conversations with passengers about their hopes for gifts before they boarded their flights. 175 WestJet employees headed off to CrossIron Mills and Best Buy in Calgary, wrapping 357 gifts and delivering them on the baggage carousel at Calgary Airpot. Santa turned up to wish everyone a merry Christmas. The viral success includes a narration based on the poem, A Visit from St Nicholas, and a set of Santa bloopers. WestJet committed to providing Christmas flights to a family in need if the view count reached 200,000, and is now working with Ronald McDonald House Charities Canada to follow through on that promise. The Christmas Miracle Twitter contest offered those who promote the video, with the hashtag #WestJetChristmas, a chance to win a round trip airfare for two.
Mother Teresa, Jesus and Gandhi. All three put mankind before themselves. In UNICEF Sweden’s Christmas campaign, the three of them gather to talk about who is the most generous. They also get a visit from a new guy, who clicked a UNICEF banner. The campaign wants to show how easy it is to do something good today, compared to back in the days. Today you can simply buy something in UNICEF’s online store. A saved life is just a few clicks away. The campaign, called The Good Guys, consists of three films – The Dinner Party, The Greatest Story and Jesus Goes Online.
Posted in Christmas, Print Press Posters Billboards, TV Ads Cinema and Online Videos, UNICEF
Tagged ACNE, Bildinstitutet, Christian Haag, Flickorna Larsson, Forsman & Bodenfors, Pelle Bergström, The Chimney Pot, Tomas Skoging, Torbjörn Martin
Today’s Doritos commercial, “Office Thief”, is one of 24 semi finalists chosen from entries around the world by Doritos for the Crash the Super Bowl Competition. An employee denies his part in stealing fellow employees Doritos, despite his cheesy facade. The winning commercial will be featured in the Super Bowl 2014, while the creators will be given tickets to the 2014 Super Bowl, one million dollars, and a trip to the set of Marvels new films Avengers: Age of Ultron.
Turkish Airlines is continuing the battle between Kobe Bryant and Leo Messi in “The Selfie Shootout”, following on from the viral success of Legends on board in 2012. In the new commercial, which emphasises the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro, all of which are destinations Turkish Airlines flies to. Throughout the commercial, the competitive athletes are seen at various airports consulting the airline’s destination boards for their flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet Square in Istanbul, only to be photobombed by Kobe.
Posted in Turkish Airlines, TV Ads Cinema and Online Videos
Tagged Andy Grant, Beacon Street, Christopher Probst, Company 3, Crispin Porter & Bogusky, Eight VFX, Hoj Jomehri, HSI, Joseph Kahn, Kobe Bryant, Leo Messi, Lime Studios, Lost Planet, Michael Muller, Rob Reilly, Ryan Montanti, Sue Anderson