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Coca Cola Generous World

Coca Cola’s centenary of the Coke bottle includes “A Generous World”, a commercial launched during the Academy Awards. The commercial shows a full bottle of Coke being handed from survivor to survivor in calamitous scenes on Sitges Beach in Spain. “No matter who you are, or whatever life throws at you, there’s always someone out there who could use a Coke a little more than you. Who would you share one with?” The teaser version ended before viewers could see what was casting a large shadow on the earth. The Coca Cola USA Facebook page invited fans to channel their inner screenwriters to suggest who they thought would get the next Coke, using #AndTheCokeGoesTo. The amended ending was posted on the Facebook Videos page.

And The Coke goes to

Coca Cola Kiss The Past Hello

Coca Cola is celebrating 100 years of the Coca Cola bottle with “Kiss The Past Hello”, a collection of art works collated in a book, “Kiss The Past Hello” and a travelling exhibition. Artists from around the globe were invited to put their own spin on the bottle. Some of the submitted pieces are included in a coffee-table book printed by Assouline, Kiss the Past Hello, along with classic Coca-Cola-inspired art, and essays by Stephen Bayley, Ted Ryan, and James Sommerville. The exhibition has been launched at the High Museum of Art in Atlanta, the home town of Coca Cola. The show features more than 15 pieces of work from Andy Warhol (including two Coke bottle paintings), a photo display and an interactive display of 1,000 3-D printed bottles suspended from the ceiling. A traveling exhibit, launched in Johannesburg, South Africa, will showcase a collection of 20 pieces of art and some interactive components.

Coca Cola American Icon at 100

Coca Cola Tale of Contour

Coca-Cola is celebrating 100 years of the Coca Cola bottle with a series of 14 television and digital films. “Tale of Contour”, from Ogilvy France, tells the epic tale of the creation of the Coca-Cola bottle, as narrated by a big brother to his younger sibling. The bottle travels through distant lands and curious settings, captivating the boy’s imagination. It is through this journey that the bottle obtains its unique features – its iconic curves, its flutes and red ribbon – and gets filled with icy-cold Coca-Cola as it ends its ride back in the hands of the refreshed older brother.

Coca Cola Tale of Contour scene

Leonard Nimoy in Advertising

Leonard Nimoy, who has died at the age of the age of 83, has appeared in a number of television commercials related to his casting as Mr Spock in the original Star Trek series and films. The most recent was Volkswagen Germany’s “Zukunft für alle” (Future is Now) commercial in which Nimoy drives a futuristic Volkswagen XL1, outclassing Shatner’s e-mobility equipped e-Golf. Audi’s “Zachary Quinto vs. Leonard Nimoy: The Challenge”, was released in 2013. Nimoy appeared in a 2006 Super Bowl ad for Aleve pain reliever, turning up to deliver his famous Live Long and Prosper sign at a convention. He appeared as the potential replacement for Priceline ambassador William Shatner in a series of three commercials in 2004. Other campaigns include Hallmark, EdTel (1981), MCI and Western Airlines (1985).

Volkswagen Future is Now William Shatner and Leonard Nimoy

Dompé Rarest Ones

February 28 is World Rare Disease Day. Dompé, a biopharmaceutical company which invests in researching cures for rare diseases, has worked with Italian Federation for Rare Diseases, UNIAMO F.I.M.R., to launch “The Rarest Ones”, a film connecting the dangers faced by endangered animals with the dangers faced by people with rare diseases. 22 year old Tommaso Gallupi, who suffers from the rare disease hyperphenylalaninemia, appears nude in the scenic surroundings of Lazio, Abruzzo and the Canary Islands. The film highlights how campaigns to raise awareness of the possible danger of extinction of some species of wildlife – such as a polar bears, seals, dophins, whales – attract significant media attention and can provoke a reaction of sympathy and indignation. In comparison, rare diseases in humans receive less attention from the media and are little known by the public. It is estimated that in Europe, about 24-36 million people are affected by a rare disease. In the US, it is estimated that number is around 25 million.

Dompe Rarest Ones Beach scene