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Guinness Draught in a bottle

Guinness Draught in a Bottle, a print and outdoor advertising campaign from Singapore, has been awarded Gold at the Clio Awards. Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

Guinness Now in a Bottle

Times Journalists Bearing Witness in Syria

The Times recently released “Bearing Witness”, the seventh instalment in the Unquiet Film Series, its collection of films celebrating the historical and cultural impact of The Times & The Sunday Times newspapers. The film documents the kidnapping of foreign correspondent Anthony Loyd and photographer Jack Hill, who were brutally beaten and shot before their release in May 2014. Told through the eyes of Loyd and Hill themselves, “Bearing Witness” explores the battle between the growing trend for citizen journalism in areas of conflict versus independent, professional reporting and the endeavour for objective coverage in increasingly hostile environments.

Bearing Witness Anthony Loyd

Apple Watch Designs Revealed

Apple’s big product launch this year is the Apple Watch, a range of personal digital watches bringing together a wide range of functions and styles. Due for release in stores in March 2015, the Apple Watch (note the move away from the “i-product” brand) provides for a wide range of apps. Four sensors next to the skin detect the wearer’s pulse. The watch’s “Taptic Engine” creates vibrations felt by the wearer only. The watch’s digital crown, traditionally used to wind or adjust time, is used here to provide interactivity. Personalisation is enhanced through the released of three distinctive collections (Apple Watch, Apple Watch Sport and Apple Watch Edition), two sizes and six band styles.

Apple Watch

Canal+ Football Cameramen Making Sport Bigger

CANAL+, France’s premium subscriber channel for movies and sports, kicked off France’s football season with a new campaign featuring their new tagline ‘Making Sport Bigger is Our Sport’. The film highlights the insider action CANAL+ brings to its subscribers, illustrating the passion and expertise of its cameramen, and showcasing their devotion to bringing spectacular images to fans. The spot underscores the channel’s unique expertise in transmitting matches and reaffirms their commitment to providing the best of France’s Ligue 1, Champions League and Barclays Premier League matches to its subscribers.

Canal Plus Cameraman

Gap Dress Normal in Fincher Films

US clothing brand Gap is running “Dress Normal”, a campaign promoting the Spring range of adult clothing. Four black and white films filmed by David Fincher, “Golf”, “Kiss”, “Drive” and “Stairs”, capture models in the middle of critical scenes. Despite wearing conventional clothing each manages to break out of the expectations of normal behaviour. “Being your most authentic self is a style that will always endure”. The short films follow on from a series of print ads featuring Anjelica Huston, Elisabeth Moss, Michael K. Williams, Zosia Mamet, Jena Malone, Luke Grimes, Olivia Thirlby and Bobby Canavale.

Gap Dress Normal Kiss short film by David Fincher