UNICEF Sweden is running “The Sound of Death”, an advertising campaign featuring the Grim Reaper, to raise funds for water purification programs. The Grim Reaper, played by actor Sean Buckley, dances over the hills channeling Julie Andrews, singing about his absolute favorite things above all, the water borne diseases that kill 1 000 children everyday. “My favourite things” includes Cholera, E. Coli and Leptospirosis, diseases that cause more deaths than all armed conflicts combined. Viewers are encouraged to visit the site unicef.se/vatten. A 100 sek donation is used by UNICEF to purchase enough water purification tablets to purify over 1000 litres of water, killing deadly micro-organisms and preventing cholera, typhoid, dysentery and other water borne diseases.
Victoria Bitter, Legacy and RSL in Australia have teamed up again to commemorate the Gallipoli Centenary with Raise A Glass, online at raiseaglass.com.au. This year the campaign marks the ANZAC Day Raise A Glass with the story of Australia’s 16th Battalion and their harrowing charge at Bloody Angle. “Most men tremble when faced with death. The 16th Battalion AIF sang a song. It was just one of many heroic acts exhibited by those at Gallipoli 100 Years ago. Which is one reason why, at Victoria Bitter, we’re proud to be among Australia’s biggest contributors to veteran welfare, having donated nearly $7 million to RSL and Legacy since the appeal began in 2009.”
British wine brand Barefoot Wine has created a sand art installation on Morecambe Bay building awareness of a push to keep the UK’s beaches barefoot friendly. The sand art, photographed via drone camera technology, is connected with the eighth annual Barefoot Wine Beach Rescue Project which encourages people to take their part in cleaning local beaches.
Hyundai is running “A Message To Space”, a film in which a 13-year-old girl from Houston, Texas, sends a giant hand-written message to her father, an astronaut on the International Space Station. Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Terry Virts, commander of Expedition 43, was able to capture the message in film. Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records. The official campaign site, amessagetospace.com, hosts the video, the behind-the-scenes video, along with an opportunity for people all over the world to share a virtual message with friends or families.
Carlsberg has gathered media attention with “The Best Poster in the World”, a one-day stunt run in London on April 9. A wall outside Truman Brewery in Shoreditch was transformed into a large poster with a Carlsberg font attached. Members of the public queued through the afternoon and evening to pour a complimentary glass of Carlsberg, under the supervision of marketing and security staff.