Jeff Goldblum is appearing in an Apartments.com campaign as Brad Bellflower, the eccentric Silicon Valley caricature futurist behind the completely redesigned Apartments.com search site. Using a Web 5.0 look and feel to emphasize the benefits of the new Apartments.com experience, the integrated campaign thematically leverages the lofty tag line: “Change your apartment. Change the world.” to irreverently communicate the company’s commitment to meeting the needs of renters rather than catering primarily to landlords as rental websites have done in the past. Film elements in the campaign have begun with “Launch”, a 30 second television and 60 second digital commercial, to be followed up with seven unique spots. Digital and social are deeply woven into the launch and sustaining strategies for Apartments.com, including extensive investments in search and high-impact homepage activations across CNN, Gizmodo, Lifehacker, Yahoo and YouTube.
Coca Cola’s bottle centenary celebrations includes “Kissed By”, a print and outdoor advertising campaign featuring Marilyn Monroe, Elvis Presley and Ray Charles being “kissed by” the iconic Contour bottle. Another part of the “I’ve Kissed…” campaign is “Kiss Happiness”, a commercial showing ways the Contour bottle has been a part of life and moments of happiness and celebration over the past 100 years. Inspired by a quote by artist Andy Warhol, “Kissed By” celebrates the specialness of Coca-Cola and the iconic bottle. Coca-Cola connects us across generations and across the globe through the simple act of drinking an icy cold Coca-Cola from the iconic glass bottle, a symbol of refreshment and uplift.
Audi Germany has released a new advertising campaign encouraging buyers to make use of their service. “Mechanics”, a television commercial, “Mechanics”, shows an Audi driver being pursued by desperate and unruly mechanics, on his way to an Audi service centre. The commercial drills into the massed mad chase motif usually found in zombie films. The final tagline: ” Damit Dein AUDI nicht in falsche Hände gerät” (Don’t let your Audi fall into the wrong hands). The campaign is designed to remind buyers that the “Vorsprung durch Technik” (Advancement Through Technology) promise extends beyond the development and production of a new car. The brand’s aspiration also holds good for customers’ everyday lives when it comes to service.
Cannes Lions International Festival of Creativity has introduced the Glass Lion: The Lion for Change, honouring work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by the Founder and CEO of IfWeRanTheWorld/MakeLoveNotPorn, Cindy Gallop, will assess work entered into the new category this June.