New York VFX company MPC (The Moving Picture Company) has produced “Sunny and Steve enjoy the Sweets”, an animated short film featuring an Easter bunny and an office worker. The short film tells a humorous tale of an office worker as he struggles with a protective, seemingly innocent bunny on a quest for sweets.
American Greetings and Cardstore is running “The World’s Toughest Job”, an online video campaign promoting Mother’s Day greetings for May 11, 2014. The four minute video sets up a scenario in which 24 job seekers are interviewed through online video conversations for a job with unlimited hours, no breaks and a list of demanding responsibilities, listed as Director of Operations at a company called Rehtom Inc (rehtom.net). Finally all is revealed. It’s about moms as professionals of the highest order. “The most important job is also the world’s toughest job.” Viewers of the YouTube video are encouraged to visit the microsite and add their perspective: worldstoughestjob.net. Responses to the video range from teary affirmation to concern over the reinforcement of gender stereotypes over parenting roles.
Posted in Mother's Day, TV Ads Cinema and Online Videos
Tagged Amir Farhang, Andrea Mileskiewicz, Blake Winfree, Brian Rigney Hubbard, David Weist, Human Worldwide, Jon Ruby, Mark Wenneker, Mullen, PS 260, Soundtrack, Tim Vaccarino
Volkswagen is promoting 360° Area View Camera in a print advertising campaign using optical illusions in photography. “One angle is not enough. Volkswagen 360° Area View Camera.” Four trick photos challenge viewers to take a second look: Dog, Baby, Boy and Girl. The low res photos recreate examples of the funny illusion internet meme.
The Belgian Road Safety Institute (BIVV/IBSR) is running an integrated road safety advertising campaign centred on a funeral for six people known for their speeding. Families and friends invited the drivers to the mock funeral on March 29, held in French and Dutch, where they were able to reflect on the impact of a death on the road. The emotional reality check was caught on hidden cameras in the funeral parlour. The resulting YouTube video, “What if you were invited to your own funeral?”, has had over 2.5 million views since its launch on April 7. The Go For Zero campaign includes sites in French, ilestpartitropvite.be, and Dutch, hijistesnelgegaan.be, from which viewers can send messages to their speeding friends.
French water brand evian has launched a new episode in the Baby & Me campaign tied in with the Marc Webb film, The Amazing Spider Man 2. Peter Parker’s super hero persona comes face to face with himself as a child before entering into a superhero dance off. The campaign includes the production of 5000 collector bottles, and elements on Instagram, Twitter, Pinterest and Facebook elements, with the hashtag #evianSpiderMan.
Posted in Evian, Interactive, TV Ads Cinema and Online Videos
Tagged ACNE, Agnes Cavard, BETC Paris, Felix Falzon, Filip Nilsson, Group M, Mikros Image, Remi Babinet, Rita Productions, Tomas Skoging, Valerie Chidlovsky