Pedigree Child Replacement in NZ

Pedigree in New Zealand is promoting adoption with a campaign that pairs abandoned dogs with abandoned parents. The Pedigree Child Replacement program aims to connect adoption dogs with parents who find themselves alone after their kids move out. The integrated campaign drives parents to replacethem.co.nz where they can find the perfect canine substitute for their child, cheekily suggesting, ‘When your kids move out, move on’. Parents who adopt can even send in their child’s old possessions and PEDIGREE® will turn them into new possessions for their dog. Empty nesters (parents who find themselves living alone) often suffer from a sense of grief and loneliness when their children leave home. The Pedigree Child Replacement program gives parents the chance to bring the companionship, admiration, and unconditional love back into their lives just by adopting a dog. The campaign is presented through television (“Treehouse”, “Scared” and “Hard Man to Impress”), digital, radio, and press, as well as having a presence at the departure terminal of Auckland’s International Airport.

Pedigree Child Replacement programme - jacket

Ford MAX Motor Dreams

Ford in Spain is promoting the Max vehicle range with “Max Motor Dreams”, a baby crib that reproduces the movements, lights and sounds of a parent’s car. Parents are able to use an app to collect data from different routes as they drive, to be replicated later for the sake of their sleeping children at home. Online at fordmaxmotordreams.com, the campaign invites potential customers to take a test drive in a Max and go in the draw for their crib. “When it seems that everything is lost, we have that last wildcard we trust, the run-run of the engine, the movements, the curves, the lights of the roads. But why move from the living room if we can do it in a click? Imagine that your baby’s crib, controlled by an app, was able to reproduce the most calming routes to your baby. The route of going to the village to see the grandparents, the tour of when we go to see the cousins, wander through the center…”

Max Motor Dreams baby

INCA Routine Check for colorectal cancer

The French National Institute for Cancer (INCA; l’institut national du cancer) is running a film-noir themed commercial, Un Contrôle de Routine (Routine Check), as part of Mars Bleu, a month focused on colorectal cancer. Although colon cancer is the second most deadly cancer in France with 18,000 deaths a year, it goes largely unacknowledged. With a 1950s detective film style and clunky sound effects, the black and white and studio-shot film presents colorectal cancer as a serial killer hurrying through the night down a deserted road where seemingly nothing is able to stop him. That is, until a simple routine check puts an end to his flight. The Routine Check film encourages men and women over the age of 50 to go for a check-up, as if the cancer is detected, in 9 out of 10 cases it can be cured.

INCA Routine Check

Alien Meet Walter by AMD & Weyland-Yutani

Twentieth Century Fox’s (FOX) action-thriller Alien: Covenant, hitting theaters May 19, marks visionary director Ridley Scott’s return to the universe he created. FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for Alien: Covenant and has released this branded short, Meet Walter starring Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani. Walter is presented as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. The Meet Walter campaign includes a limited-edition poster and a Twitter activation allowing users to tweet #MeetWalter to receive a personalized video autoreply from Walter.

Alien Covenant Meet Walter with drink

Not Special Needs Just Human Needs

CoorDown, Italy’s national organization for people with Down syndrome, has launched a conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The Not Special Needs campaign, introduced in time for World Down Syndrome Day on March 21, features a digital film entitled, Not Special Needs, spotlighting the paradox in the term, ‘special needs.’ The film stars Lauren Potter, the popular actress with Down syndrome who played the role of Becky Jackson in Glee, and John McGinley, best known for his role as Dr. Perry Cox on Scrubs, and whose 18-year old son Max has Down syndrome. The supporting cast includes, among others: Sam Suchmann and Mattie Zufelt, two friends with Down syndrome who created the movie Spring Break Zombie Massacre, and Jared Kozak, the recognized actor with Down syndrome known for Orson’s Last Dance, Leader of the Pack and Teens Wanna Know. The campaign is online www.NotSpecialNeeds.com, and is supported with social amplification on Facebook, Twitter and Instagram as #NotSpecialNeeds.

Not Special Needs Armour