HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children. The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. At the centre of the campaign is an inspiring mini documentary exploring Eckert’s unique creative vision. Pete Eckert trained in sculpture and industrial design before becoming blind through retinitis pigmentosa, an eye disease in which the back wall of the eye (retina) is damaged. He transformed his disability into an art form to allow sighted people a glimpse into the world of the blind. The Volkswagen Arteon short film highlights Eckert’s creative ability to leverage his aural and touch senses to capture striking abstract visuals that showcase his unconventional photography techniques while also capturing the unique beauty of the Volkswagen Arteon, the replacement for the up-market Volkswagen CC. Photographs from the campaign, featured below, are presented on the microsite arteon.volkswagen.com, in anticipation of the 2018 Arteon’s launch to the market.
Apple is promoting the latest Siri features with a commercial featuring The Rock, Dwayne Johnson. The commercial, “The Rock x Siri Dominate the Day”, has the actor, producer and professional wrestler using Siri to tick off items on his life long bucket list. In a whirlwind of activity he uses Siri’s connection with FaceTime, email, camera, weather, iTunes playlist and the the transportation network Lyft. The ego-driven character takes over the driving of a Lyft ride to the airport, commandeers the pilot’s seat of a flight scheduled to fly to Accra, Ghana and heads to Rome. He manages to contribute to the restoration of a church fresco, checks in with his new fashion line in Japan, providing the commentary for his earth, fire, water and rock fashion show, competing with French chef Ludo Lefebvre, playing a Chinese zither in concert, and taking a selfie in space. Several items from The Rock’s life goal list are achieved before dropping back into the set of his latest sci fi movie. Apple is pointing viewers to the Siri site: siri.com
Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered vehicles by 2040. The Volkswagen Humans campaign responds with the promise of adaptation. People have always adapted to their environment, often without realising, whether it be eating in space, going to school through deserts and forests, sleeping heaped up in hotel capsules in Tokyo, finding ingenious solutions for entertainment, refreshment, or communications, or even learning to put on makeup in the bus. Today, city dwellers perpetuate this tradition of adaptation. Volkswagen’s Golf is presented as part of the move toward electric vehicles, rechargeable hybrids, running on bioethanol and other technical advancements.
Goodman Fielder in New Zealand is running “What Do You Bring?”, a new brand platform for the iconic Vogel’s bread, celebrating the uniqueness of Kiwis, and of the bread they love. The idea centres around the true life stories of eight Kiwis that all bring something special to the table. None of them had met and all of them were kept in the dark about the project, not knowing anything about what they were doing and what they were there. Only knowing they were doing a commercial with Vogel’s, and they would tell their individual stories. On July 1, the group was seated at a table together, broke bread and told each other their personal stories. As they did so, the group came together in laughter and respect, connecting with each other in the unique way Kiwis do. It’s a simple but powerful observation, and celebration of the fabric of this modern New Zealand. The campaign includes a three minute launch spot, 60 and second edits, online content at vogels.co.nz/what-do-you-bring, outdoor, POS, social, and digital advertising.