Sia’s Chandelier music video, starring Dance Moms star Maddie Ziegler, is one of the nominations for Best Music Video at the 2015 The Grammy Awards. Shot in the old Herald Examiner building in Los Angeles, the video shows 11-year-old Maddie in a blonde Sia wig and energetically and expressively engaging with the Chandelier track. The video, released in May 2014, won the award for Best Choreography at the MTV Music Awards. Chandelier is a single from the album 1000 Forms of Fear.
Grey London creatives Mike Kennedy and Pauline Ashford have connected their agency’s Christmas card project, Beard Baubles, with Australian melanoma awareness campaign Beardseason. Packs of baubles, sold online in packs of 14 (Traditional, Classic and Wintery), are now collectors items while the Christmas cards featuring bearded and baubled agency staff go out to valued clients and friends of Grey London. Beard Season, founded by Jimmy Niggles, uses beards to spread awareness of skin cancer. See the project on tictail.com, Facebook, Twitter and Instagram. Limited edition packs are being auctioned on eBay. A set of commissioned art works inspired by the Beard Baubles collection will be presented online today.
Harvey Nichols UK is running “Could I Be Any Clearer?”, an integrated advertising campaign for Christmas 2014. Sick of unwrapping socks from your nan? Fed up of receiving novelty Christmas onesies from Aunty Jo? If you’re tired of rubbish Christmas gifts then you need a Harvey Nichols ‘Could I Be Any Clearer?’ Christmas card. It’s the best way to make sure you get exactly what you want. Whether you’re hoping to unwrap a pair of Charlotte Olympia Octavia sandals or a Moncler jacket, simply visit bit.ly/CouldIBeAnyClearer, design your own personalised card, and drop your loved ones the ultimate hint. The card can then be printed, e-mailed or shared via Facebook, Twitter and Instagram to ensure that your nearest and dearest are left in no doubt as to what you really want for Christmas. The online campaign is being promoted with a commercial in which a young woman delivers her Harvey Nichols card to unsuspecting Aunty Val.
UNICEF is raising awareness of the plight of children in South Sudan with a pitch for “Elika’s Escape”, a fake video game, at a gamers conference in Washington DC. A presenter (Joe Sabia) at VGU (Video Gamers United) at the Washington Convention Centre, in August 2014, provided an exclusive preview of Elika’s Escape to an audience who became increasingly disturbed by the game’s premise. Members of the audience began to walk out as it became clear that the game’s protagonist was a victim of desperate circumstances. The film has been released on the first anniversary of the outbreak of the South Sudanese Conflict in December 2013. UNICEF is promoting conversation on the plight of children in South Sudan using the Twitter #southsudannow hashtag on Twitter and Facebook.
YouTube has released “YouTube Rewind: Turn Down for 2014″, a film providing a tribute to the online video trends of 2014. Filmed in New York City, Tokyo and Los Angeles, with remote footage from across the USA, Mexico, Austria, Brazil and beyond, YouTube Rewind 2014 provides homage to Pharrell Williams hit “Happy”, Iggy’s hit “Fancy”, Meghan Trainor’s “All About That Bass”, Wren short film “First Kiss“, Nikki Minaj’s “Anaconda”, Frozen hit “Let It Go”, the Ice Bucket Challenge and Katy Perry’s “Dark Horse”, all supported by a mashup soundtrack arranged by DJ Earworm. The video ends with a tribute to key contributors and an animated alternative ending. YouTube Rewind 2014 includes 19 Easter Eggs. We’ve included the first four below, along with a Behind-The-Scenes video.