Golden Pin Design Awards 2016

Over the next two weeks The Inspiration Room will be featuring design projects awarded at the Golden Pin Design Awards 2016 in Taipei on December 1. The Golden Pin award group announced its Best Design winners in two awards, the Golden Pin Design Award and the Golden Pin Concept Design Award, in a star-studded evening ceremony in the Performance Hall of the Eslite Spectrum Songyan store at Songshan Cultural and Creative Park. In the annual Golden Pin Design Award, Taiwan led the way, taking 14 of the total 23 Best Design trophies, followed by China (8) and Macau (1). This is the third year that the Golden Pin Design Award opened to entries from beyond Taiwan, and 2016 saw a record breaking number of submissions: 3,005 design products and projects from 13 countries and regions. In some way, all of this year’s winning products and projects embody the Golden Pin Design Award’s mission: to showcase cutting-edge design specifically created for and within huaren (Chinese-speaking) communities.

Golden Pin Design Awards 2016 key visual

Air New Zealand Summer Wonderland

Air New Zealand has launched “Summer Wonderland”, the Christmas 2016 commercial featuring Irish singer Ronan Keating and rising Kiwi acting star Julian Dennison. Julian (Hunt for the Wilderpeople and Paper Planes) collaborates with Ronan in and out of the studio to record a uniquely Kiwi take on “Walking in a Winter Wonderland”, rewritten to celebrate the magic of a Southern Hemisphere Christmas. Ronan starts off in the studio wrapped in a warm woollen sweater, watched by two Air New Zealand staff. Julian, in the mixer’s seat, constantly interrupts with suggestions for new lyrics. The final straw for Ronan is adding “snoozing on a competitively priced Air New Zealand sky couch”. The action moves outside where Ronan has discarded the winter woollies and picked up an out-of-tune guitar. The collaboration moves to a much more equitable songwriting partnership. The lyrics, sheet music, mp3 recording and video are all online at

Air New Zealand Summer Wonderland with Julian Dennison and Ronan Keating

US Postal Service Hippopotamus for Christmas

The US Postal Service 2016 Holiday campaign features a young girl who sees a hippopotamus and is immediately smitten. Her parents pick up on that and rely on the postal service to deliver hippo-themed surprises ordered online to delight their daughter, until she becomes infatuated by another member of the animal kingdom. The US Postal Service Hippopotamus ad is part of the USPS Holiday 2016 campaign, designed to emphasize the US Postal Service’s tradition of delivering cheer and the value the Postal Service offers consumers and businesses during the holidays. The campaign, online at, features direct mail, TV, radio, print, digital and social media promotions.

US Postal Service Hippopotamus

Apple Frankie’s Holiday

Apple is making the connection between Halloween and Christmas this year with “Frankie’s Holiday”, a commercial starring Brad Garrett (Robert Ramone in Everybody Loves Raymond). Frankenstein’s monster records his music box rendition of the “There’s no place like home for the holidays” on his iPhone before collecting his mail order Christmas light fittings and heading down to the local town square. His appearance inspires gasps in the crowd gathered around the communal Christmas tree, and no-one’s too sure what to do when he launches into song. However, when Frankie’s green bulb fizzes out, a young girl gets his light working and provides her own vocal support for the song. Soon the locals join in to complete the chorus. The tagline: Open your heart to everyone.

Frankie's Holiday - Apple iPhone commercial featuring Brad Garrett

Still The Most Shocking Second A Day

Save The Children’s sequel to “The Most Shocking Second A Day“, “Still The Most Shocking Second A Day”, has been recognised with Gold Arrows for Editing, Sound Design and Best Actress at the British Arrows Craft awards, along with a Silver Arrow for Directing. The first film, released in March 2014, covered the story of a nine-year old girl living in London, forced to leave with her family when her country was torn apart by war. The sequel shows her being separated from her family, fleeing the country by boat, and turning up as a refugee in France. The Still The Most Shocking Second A Day film, launched in May 2016, was produced to promote Save The Children’s Child Refugee Crisis Appeal.

Still the most shocking second a day