KFC is running “Unite This Christmas”, an integrated Christmas advertising campaign focused on the UK and Republic of Ireland, asking people to put aside their differences during the most stressful time of the year and unite over a bucket of KFC. The campaign highlights the brutal truth that Christmas can often be a time of lack of good will to all people. KFC fans get the chance to appear in the follow-up commercial by tweeting about someone they would like to make peace with this Christmas alongside the hashtag #UniteThisXmas. “I’d like to #UniteThisXmas and make peace with… because…” The winning tweeter will have their conflict resolved by starring in a brand new advert with a specially written song performed by the KFC Choir. The advert will be watched by millions of people during the X Factor final on 14th December.
Posted in Christmas, Interactive, KFC, TV Ads Cinema and Online Videos
Tagged BBH, Biscuit Filmworks, Chris Clarke, David Kolbusz, David Procter, Electric Theatre Collective, Fabric Worldwide, Final Cut, Marc Hatfield, Matt Moreland, Rick Russell, String and Tins, The Most Radicalist Black Sheep Music, Tim Godsall, Walker Media
Doritos is starting the voting process for the 2014 “Crash the Super Bowl” contest in which fans submit 30 second Doritos commercials and the winner gets the commercial shown on television during the Super Bowl, wins tickets to the Super Bowl, and gets to be on the set of the new Avengers movie. This year, unlike all the previous years, Doritos took commercials from all over the globe. We’ll be covering entries sent into us by their producers. The first off the list is “Extreme Makeover”, from Israel.
Pro Infirmis, an disability advocacy organisation in Switzerland, marked International Day of People with Disability this year with “Because who is perfect?” (Wer ist schon perfect), a campaign featuring mannequins with disabilities. In the weeks before Christmas, Bahnhofstrasse in Zurich glitters with pretty displays. On December 3, however, special mannequins with shortened limbs and twisted spines are shown in the windows of the fashion stores WE Fashion, modissa, PKZ, Schild and Bernies.
Pantene Philippines and Rappler have launched #Whipit, an integrated advertising campaign focused on putting an end to labels about women. The television commercial at the heart of the campaign provides a range of word associations linked with gender in the workplace. The ad finishes with Pantene brand ambassador Catriona Gray encouraging women to discard the business straitjacket. Social news network Rappler has provided the research behind #Whipit, running a Beating The Odds forum and promoting online discussion around gender stereotypes and business.
Christmastime at the French premium pay TV channel CANAL+ means lots of irresistible programming for the holidays. Believers in the power of entertainment, BETC Paris and CANAL+ present “The Wise Man”, the 2013 Christmas film, to remind us of what our favourite holiday is really about. In this scenic Christmas tale, directed by Gary Freedman through The GlueSociety/Wanda (who also directed “March of the Emperor” in 2006), we meet a wise man on his journey through the desert, guided only by a shining star. Struggling on his not so helpful camel, he is eager to arrive in Bethlehem on time.
Posted in Canal Plus, Christmas, TV Ads Cinema and Online Videos
Tagged BETC Paris, Francis De-Ligt, Gary Freedman, Glue Society, Gum, Nathalie Dupont, Olivier Apers, Stéphane Xiberras, Wanda Productions