Smart Energy GB is raising awareness of the rollout of smart meters in the UK with “Requiem for Meters”, a three minute orchestral piece performed on instruments made from old gas and electricity meters. Members of the Royal Philharmonic Orchestra recorded the recital at Abbey Road Studios, playing music by composer/director Gary Tarn, on custom-made instruments designed by Paul Jefferies. Instruments include electric meter violins, cellos made from empty gas meters, a timpani drum constructed from 18 gas meters welded together, a gas meter spring glockenspiel, The music is being released as a free track through Spotify as well as on the Smart Energy GB website. The campaign includes a music video featuring the outdated meters, a film of the Abbey Road recital, and a behind-the-scenes video.
CIL (Canadian Industries Limited) is promoting the CIL Premium Paint + Primer $29 deal with “Beauty on a small Budget”, a commercial featuring a miniature room. DDB Canada created a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, along with a few mini design accents like new pillows and lamps. “It’s easy to get a premium look without paying a premium price”
Seventh Generation, the environmentally minded cleaning, paper and personal care products company, is running a satirical advertising campaign promoting Bobble, its water bottle brand. The “Live For Once” spoof ad at the heart of the campaign introduces a fake brand, “Once”, associated with the one-use trend amongst young adults. The Bobble “End The Trend” push is connected not only with the Bobble water bottle, but also with the Bobble Infuse and Bobble Insulate product line.
ASDA, the British supermarket chain, is connecting with the Christmas season this year with #BecauseItsChristmas, an upbeat advertising campaign. The opening commercial in the campaign shows the lengths people go to get into the festive spirit and uses real-life examples from a customer poll. Five second ads are supported by cinema and digital outdoor ads including giant 3D boards featuring antlers and Christmas trees in Leeds and Manchester. The ongoing digital campaign includes a series called “Dogs Do Christmas”. The ASDA Because Its Christmas campaign will include Star Wars tie in activity ahead of the opening of The Force Awakens in cinemas in December.
Warburtons, the British bakery, has launched the Warburtons Giant Crumpet Show, an advertising campaign featuring The Muppets and chairman Jonathan Warburton. The 120-second commercial is part of a £25 million campaign to launch the bakery brand’s new Giant Crumpet’s range, claiming the only way to make the UK favourite better, is to make it bigger. The commercial features Kermit the Frog, Pepe the Prawn, the Swedish Chef, Fozzie Bear, Statler and Waldorf, Sweetums, and Miss Piggy, who run through a revised version of their opening number to convince Jonathan Warburton to sponsor their show. Look out for references to Donald Trump, I heart Bolton, and a reference to the Manchester Arndale shopping centre. The campaign includes the 2 minute commercial, a 1.30 behind-the-scenes video, a 1.40 minute sing-a-long version, and a 20 second answer to a commonly asked question about Giant Crumpets.