Raise A Glass at Bloody Angle

Victoria Bitter, Legacy and RSL in Australia have teamed up again to commemorate the Gallipoli Centenary with Raise A Glass, online at raiseaglass.com.au. This year the campaign marks the ANZAC Day Raise A Glass with the story of Australia’s 16th Battalion and their harrowing charge at Bloody Angle. “Most men tremble when faced with death. The 16th Battalion AIF sang a song. It was just one of many heroic acts exhibited by those at Gallipoli 100 Years ago. Which is one reason why, at Victoria Bitter, we’re proud to be among Australia’s biggest contributors to veteran welfare, having donated nearly $7 million to RSL and Legacy since the appeal began in 2009.”

Raise a Glass - Bloody Angle

Barefoot Friendly Beaches

British wine brand Barefoot Wine has created a sand art installation on Morecambe Bay building awareness of a push to keep the UK’s beaches barefoot friendly. The sand art, photographed via drone camera technology, is connected with the eighth annual Barefoot Wine Beach Rescue Project which encourages people to take their part in cleaning local beaches.

Barefoot Friendly Beach

Hyundai Message to Space

Hyundai is running “A Message To Space”, a film in which a 13-year-old girl from Houston, Texas, sends a giant hand-written message to her father, an astronaut on the International Space Station. Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Terry Virts, commander of Expedition 43, was able to capture the message in film. Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records. The official campaign site, amessagetospace.com, hosts the video, the behind-the-scenes video, along with an opportunity for people all over the world to share a virtual message with friends or families.

Can a car deliver a message to space?

Carlsberg Best Poster in the World

Carlsberg has gathered media attention with “The Best Poster in the World”, a one-day stunt run in London on April 9. A wall outside Truman Brewery in Shoreditch was transformed into a large poster with a Carlsberg font attached. Members of the public queued through the afternoon and evening to pour a complimentary glass of Carlsberg, under the supervision of marketing and security staff.

Carlsberg Best Poster - Pouring

Nike Women Better For It

Nike is running “Better For It”, an advertising campaign designed to inspire women to be active, take on new challenges and conquer personal goals. At the heart of the campaign are the #betterforit hashtag and a series of short films in which women reveal their inner thoughts as they push themselves further, whether it’s a personal best in their latest marathon or a weekend run. The #betterforit movement includes insights from top athletes including world champion sprinter and four-time gold medalist Allyson Felix. Athletes like Felix embody #betterforit shown through their goal setting mentality and accomplishments in training and competition.

Nike Women - Better For It commercial