Samsung has launched “The Anthem”, an inspiring Rio Olympics commercial combining segments of national anthems from several countries to form one anthem brought to life by athletes and fans across the globe. The Samsung Olympics Anthem opens with a young girl from Australia singing a line of “Fatshe leno la rona”, the Botswana national anthem, into a Samsung Galaxy S7edge. Throughout the ad, the Samsung Galaxy smartphone travels to all corners of the world, capturing and sharing the voices of fans and athletes around the globe as they sing lines from other national anthems. Each line follows seamlessly to form a brand new anthem, giving viewers a glimpse of how Samsung innovative mobile products and technologies can help to break down geographic barriers and unite the world through deep, borderless connections.
Air New Zealand’s latest in-flight safety video, Safety in Hollywood, stars Anna Faris (Christy Plunkett in Mom) and Rhys Darby (Murray Hewitt in Flight of the Conchords). The five-minute Air New Zealand Safety in Hollywood film is set in multiple iconic Hollywood film locations at Warner Brothers Studios, including those used in Jurassic Park, Casablanca, War of the Worlds and True Blood. Rhys presents Anna with a script featuring Anna, himself, two Air New Zealand flight attendants, and over 20 extras, including Chester the Chihuahua, who has appeared in Transformers and Grey’s Anatomy. They move from Police Academy, romance in Paris, horror in the woods, and a Western-style show down.
The Transport Accident Commission (TAC), a road safety organisation in Victoria, Australia, has launched ‘Graham’, an interactive lifelike sculpture demonstrating human vulnerability. Royal Melbourne Hospital trauma surgeon Christian Kenfield and Monash University Accident Research Centre crash investigator David Logan briefed Melbourne sculptor Patricia Piccinini to develop Graham. Graham has been designed with bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes. Studies have shown that the human body can only cope with impacts at speeds people can reach on their own, unassisted by vehicles. The TAC Meet Graham installation is on show at the State Library of Victoria until August 8, before going on a roadshow. The public can also interact with Graham online at www.meetgraham.com.au. Google Tango, the latest in immersive augmented reality technology, is used to take viewers beneath Graham’s skin and better understand how his unique features would work to cushion him from serious injury in a crash. School curriculum has also been developed to enhance the learning experience for students visiting Graham in person or online.
Heathrow Airport is running its first ever television advertising campaign, celebrating 70 years of flight. Heathrow First Flight, set to David Bowie’s 1967 track “When I Live My Dream”, follows a five-year-old girl, Harriet, and her companion Owly. Together they travel from her home, through the airport and onto a flight. The advert ends with the line ‘To the next 70 years of first flights’.
Nissan USA has launched the Nissan Diehard Fan Nations app, a virtual face paint app goes allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the 2016 Olympics. The app, designed originally for college sports fans in the USA, has 2,000 designs that fans can use to paint their face via their smartphone or tablet. The DieHard Fan mobile experience, designed at Critical Mass, lets fans virtually paint their faces and share with friends using a smartphone or tablet, with a range of 2000 designs. The result is digital face paint that moves when you move, includes real shadows and contours. Expanding the idea for the Olympics was a massive logistical challenge as they had to create 2,000 different designs for 206 non-Brazilian nations that are inspired by national flags and other symbols. The Nissan Diehard Fan Faces site connects fans to the College Athletics (NCAA), Nations (Rio Olympics), and Tricolor de Corazón (Mexico futbol) apps on iTunes and Google Play.