Budweiser is running “Friends Are Waiting”, an online video featuring a young man and his golden labrador, designed to encourage drunk-driving prevention. The commercial opens with the deep bond between two best friends, Luke and his dog Cooper, as they share the highs and lows of life together. How does Cooper cope when Luke heads off for a night out with the boys? The message? “For some the wait never ended. But we can change that. Make a plan to make it home. Your friends are counting on you.”
Online design magazine Dezeen and MINI worked together this last week to run “Frontiers: The Future of Mobility’, an exhibition at designjunction, London. Six designers drew inspiration from the new MINI Hatch to explore ways design, technology and science are coming together to shape the future of travel. Pernilla Ohrstedt, Matthew Plummer-Fernandez, Dominic Wilcox, Alexandra Daisy Ginsberg, Lucy McRae and Keiichi Matsuda come from a variety of disciplines, including performance arts, biology, architecture and film making.
Penguin Audio Books advertising campaign “Captured in Audio” continues to win awards, the latest including Gold for Print Technique for Moby Dick at the Clio Awards. Designed at Y&R Beijing the campaign features the brand’s iconic penguin holding a microphone in crafted classic illustrations and artistic drawings. Books covered in the series are Herman Melville’s Moby Dick, Bram Stoker’s Dracula, Mary Shelley’s Frankenstein, Cervante’s Don Quixote, Lewis Carroll’s Alice in Wonderland, Antony Befvor’s D-Day The Battle for Normandy, Roger Lancelyn’s Tales of the Greek Heroes, Arthur Conan Doyle’s The Adventures of Sharlock Holmes.
Happiness on Glue is a growing set of wall stickers produced by Dia Ghyczy and Judit Kun, two young veterans of the ad world based in Budapest, Hungary. Dia and Judit like to think about the needs their products would answer, then put it in a fun context. For example, you might look for a doctor’s office wall sticker for your kid’s room, so they can play in front of it. But what you get is also a promise that your child might become a successful doctor who’s able to support your gambling problem when you retire. With other stickers they would like to help parents get their kids tired enough so they can watch Grey’s Anatomy in peace. Or help kids cope who found out the truth about Santa, or Facebook’s privacy settings.
WWF Philippines and Leo Burnett Manila have won recognition for their Earth Hour 2013 print and poster advertising campaign. The simple act of switching off and lighting a candle on Earth Hour has a clear impact on the environment. These posters had actual beeswax candles painstakingly melted onto them to simulate an iceberg, a tree and coral as life sanctuaries. The Iceberg ad (Polar Bear) has won Gold for Print at the 2014 Clio Awards.