Special Dog, a pet food manufacturer in Brazil, normally focuses advertising on the sentimental relationship between humans, dogs and cats. Sao Paulo advertising agency DM9DDB has produced a creative and disruptive campaign exploring the companionship of dogs and the importance of offering the best dog food we have. Three films, Sofa, Widow and Bondage, show dog owners caught in intimate and personal situations that normally wouldn’t be shared with anyone.
Fujitsu is continuing their focus on human centric innovation and digital transformation with Digital Transformations, a commercial using a mixture of front and back projections, 3D projection mapping and a state-of-the-art holographic projection technique. Found, a London-based film company, had the challenge of creating a film with a multitude of characters and locations as well as visual effects and animation, all within the confines of a 32ft sq white cube. All VFX and animations in the film were shot entirely in-camera, using various projection techniques. ‘Holo-gauze’ was used for all the info-graphics. This is a virtually transparent projection gauze that, under the correct lighting conditions, can create the effect of 3D holograms. Working with Projection Artworks, the team created a new and unique viewing angle for each individual shot. The end result brings together a father connecting remotely with his children’s dietary choices, a retail shopping experience, a farmer monitoring livestock, keeping remote workers safe, and making city traffic fluid.
Adele has released the music video for “Send My Love (To Your Lover), the third single from her album 25, following “Hello” and “When We Were Young.” Shot in a London studio, the film splices layers upon layer of Adele singing and dancing against a black background. Film director Patrick Daughters explains the thinking behind the shoot. “Ghosts in this case are versions of ourselves that remain stuck at particular point in the past. So when Adele sings about letting go of all of our ghosts, I picture other versions of her that are in a different place than where she is now.”
Thomas Cook Airline has launched #CatsOnAPlane, a campaign featuring a team of furry testers trying out Thomas Cook Airline’s newly refurbished fleet. The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort. The filming involved a 24-hour shoot with 10 cats – each with their own distinct personality – on an Airbus A330 and Boeing 767 at Manchester airport. Each short video features the cats exploring different areas of the planes, including Premium Economy for Thomas Cook Airlines UK and Business Class for Condor. The Thomas Cook Cats on a Plane campaign is designed to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.
Star Trek: The Starfleet Academy Experience is an immersive exhibit by EMS Entertainment that will teach participants about the real and speculative science behind Star Trek’s fictional technology as they are “recruited” and “trained” to become members of Starlet. To launch the world premiere of the Experience at Canada Aviation and Space Museum, Acart Communications was selected to develop an immersive campaign using multiple tactics. It began with a mysterious, unbranded, “UFO” video that was featured on local TV news, and argued over on Reddit and social media. Next, the museum released an “intercepted transmission” of a Starfleet Shuttle in trouble. At the same time, an experiential installation of a crashed shuttle nacelle appeared in various locations, with two Starfleet science officers examining it with tricorders and two security officers guarding it. (Those curious enough to ask about it were handed metal cards with the campaign URL, joinstarfleetacademy.ca.) This scene was the subject of a front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, @jimmykirk2370. Finally, the main campaign creative was released on street-level posters and bus wraps. All creative was approved by the Star Trek intellectual property owner, CBS.
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