Ol Pejeta Conservancy has partnered with Tinder to launch a new campaign to raise awareness about Sudan, the World’s Most Eligible Bachelor. Sudan is the only remaining male northern white rhino on the planet. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction. When Tinder users ‘swipe right’ on Sudan’s profile, they will be directed to a page (www.olpejetaconservancy.org/most-eligible-bachelor/) from which they can donate towards this cause. Sudan is not only The Most Eligible Bachelor, but he also boasts a pretty impressive profile. Not only is he a pretty fine specimen of a rhino, but he has his own personal team of armed bodyguards, and has appeared in a string of international documentaries and news stories. Sudan lives his bachelor life at Ol Pejeta Conservancy with his two female northern white rhino counterparts, Najin and Fatu. They have been unable to breed naturally due to a range of issues including old age. However, there are 17,000 other potential female southern white rhino suitors. The World’s Most Eligible Bachelor campaign, launched in April 2017, includes posters, print advertising, branded t-shirts, as well as a short documentary film.
Syoss, Henkel’s international hair care brand, is being promoted in Switzerland with “The Thief”, a commercial drawing on the daily struggles commuters go through. The Syoss Thief commercial focuses on how merciless the morning commute can be by stealing our sleep, breakfast and time it takes to do our hair. Time poor commuters struggle with bad hair, envious of the one woman whose coiffure remains unruffled, thanks to her use of Syoss.
Qantas is running the third series in the Feels Like Home brand campaign, promoting the the build-up to the Perth-London service being launched in March 2018. Two commercials tell the real stories of people living in Australia and the UK, brought together for emotional reunions by Qantas. The Charlton family in Perth are reunited with their grandmother in the UK. Imogen travels to London for a reunion with her boyfriend Michael. The Qantas Feels Like Home campaign features the 787-9 Dreamliner, the new aircraft that will serve the new Kangaroo route between Perth and London, connecting Australia and the UK with a direct flight.
Air New Zealand is picking up international coverage of its “Happy Mothers Day” commercial, a tribute to the tribulations experienced by mothers of young children in planes. Children take turns to recite their lines from the poem outlining the challenges of flying, starting with using a handbag as a spew bag, screaming the whole flight long, frantic toilet runs, and crotches splashed with wine. Behind the cute children we see animations illustrating the ode to mothers.
FCB Buenos Aires and Clorox Argentina have launched “Casa” (Home), a suspense-laden commercial for Poett Fraganza. Poett is a fabric perfume designed to be applied to clothes, tapestries, curtains, towels, bed sheets and car upholstery. For the first time in the brand’s advertising history, Poett has been presented as the central prop in a compelling narrative. A woman wanders around her neighbourhood in the twilight hours, using a Poett spray bottle to place a fragrant scent on outdoor furniture and fabrics. Back at home she joins her daughter who is clearly troubled by something. Finally the storyline is resolved (a lost dog), and the significance of the welcome home mat is revealed.