Ad Council has launched “Love Knows No Labels”, an integrated campaign designed to challenge bias relating to sexual orientation, gender, race, age, disability and religion. Timed to coincide with the 50th anniversary of the Selma March (March 7-25, 1965), the campaign is centred on a PSA filmed at a live event in Santa Monica on Valentine’s Day 2015. A large x-ray screen is turned on to reveal two skeletons embracing and dancing. As the skeletons separate and walk out from behind the screen, the audience discovers who they really are. This reveal happens a number of times, each with a new set of skeletons highlighting different pairings of gender, race, sexual orientation, religion, ability and age to challenge the viewers’ expectation and encourage them to take a closer look at their own implicit bias.
Procter & Gamble has released “Always Like A Girl Stronger Together”, a sequel to the 2014 “#likeagirl” campaign, timed to coincide with International Women’s Day on 8 March. The Always commercial celebrates a range of female achievements, including that of Olympic ice hockey star Hilary Knight, who broke gender barriers in the sport allowing her to compete against top male athletes from around the world. r mission to build girls’ confidence at puberty and make the phrase #LikeAGirl mean amazing things. The video encourages females across the globe to come together and show all the awesome things they do “like a girl.”
Yokohama City Board of Education (YCBE) worked with a Dentsu Tokyo creative team to recruit librarians. Yokohama City in Japan has librarians at elementary schools so that kids will interact with books more. A Dentsu Tokyo creative team took up the challenge to recruit librarians who understand the value of books. They wanted to redefine the role of a librarian to be seen as a job that opens new possibilities for children, helping their mind grow. The campaign saw applications increase by 150% compared to last year.
Jeff Goldblum is appearing in an Apartments.com campaign as Brad Bellflower, the eccentric Silicon Valley caricature futurist behind the completely redesigned Apartments.com search site. Using a Web 5.0 look and feel to emphasize the benefits of the new Apartments.com experience, the integrated campaign thematically leverages the lofty tag line: “Change your apartment. Change the world.” to irreverently communicate the company’s commitment to meeting the needs of renters rather than catering primarily to landlords as rental websites have done in the past. Film elements in the campaign have begun with “Launch”, a 30 second television and 60 second digital commercial, to be followed up with seven unique spots. Digital and social are deeply woven into the launch and sustaining strategies for Apartments.com, including extensive investments in search and high-impact homepage activations across CNN, Gizmodo, Lifehacker, Yahoo and YouTube.
Coca Cola’s bottle centenary celebrations includes “Kissed By”, a print and outdoor advertising campaign featuring Marilyn Monroe, Elvis Presley and Ray Charles being “kissed by” the iconic Contour bottle. Another part of the “I’ve Kissed…” campaign is “Kiss Happiness”, a commercial showing ways the Contour bottle has been a part of life and moments of happiness and celebration over the past 100 years. Inspired by a quote by artist Andy Warhol, “Kissed By” celebrates the specialness of Coca-Cola and the iconic bottle. Coca-Cola connects us across generations and across the globe through the simple act of drinking an icy cold Coca-Cola from the iconic glass bottle, a symbol of refreshment and uplift.