Honda is running a 60-second Super Bowl commercial for the 2017 Ridgeline truck, featuring a herd of sheep singing the Queen classic “Somebody to Love.” The commercial, “A New Truck to Love,” opens on a Ridgeline owner dropping sheep off to graze in a meadow. As soon he drives away with his herding dog in tow, the flock begins to sing the 1976 classic. They pause their harmonizing when their unsuspecting owner returns to unload a few more sheep and resume once he’s safely out of earshot again. The ad ends with a shot of the truck parked in front of a barn and a voiceover that introduces the Ridgeline, with its unique audio system, as “a new truck to love.” When the camera pans over, it’s revealed that the narrator is the dog seen earlier in the spot, seated on a bale of hay, and talking to the camera. Viewers are encouraged to check out the truck at future-cars.honda.com/new-ridgeline
LG USA is running “LG Man From the Future”, a Super Bowl commercial featuring father and son Liam Neeson and Micheal Neeson, directed by Jake Scott with support from his father Ridley Scott. The commercial’s interaction between the two actors at a bar introduces the OLED G6 television as a symbol of future technology. Liam opens the conversation with the provocative statement, “There is a revolution coming”. He holds a deck of black-backed playing cards, saying the future is staring back at us, like a perfect picture on glass. Out comes the eight of clubs, regarded as a symbol of the power of mental focus. The commercial includes elements reminiscent of the Tron films, with a virtual motorcyclist riding through a maze. We’ve included here the two teasers, the full commercial and a behind-the-scenes film featuring the two father and son duos.
Heinz has launched “Wiener Stampede”, a commercial featuring dachshunds released in anticipation of the 2016 Super Bowl game. The sausage dogs, dressed in bread rolls, romp together through the fields seeking out a collection of Heinz ketchups. As the dogs jump into the sauce bottle’s arms the voice over says: “It’s hard to resist good taste”. The commercial ends with the tagline “Meet The Ketchups”.
Coldplay has released the music video for “Hymn For The Weekend”, the second single to be taken from Coldplay’s new album, A Head Full Of Dreams. and featuring cameos from Beyoncé and Bollywood actress Sonam Kappor. Shot in Mumbai and Delhi, the music video shows Chris Martin and band members interacting with local participants in the colourful Holi festival, alongside cameo appearance by American singer Beyoncé and Bollywood actress Sonam Kappor. Coldplay and Beyonce will be performing together during the half time break in the 2015 Super Bowl game on Sunday February 7.
Hyundai USA is marking its first years as official NFL sponsor with four commercials run during the Super Bowl 50 game. with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots.