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Happiness on Glue

Happiness on Glue is a growing set of wall stickers produced by Dia Ghyczy and Judit Kun, two young veterans of the ad world based in Budapest, Hungary. Dia and Judit like to think about the needs their products would answer, then put it in a fun context. For example, you might look for a doctor’s office wall sticker for your kid’s room, so they can play in front of it. But what you get is also a promise that your child might become a successful doctor who’s able to support your gambling problem when you retire. With other stickers they would like to help parents get their kids tired enough so they can watch Grey’s Anatomy in peace. Or help kids cope who found out the truth about Santa, or Facebook’s privacy settings.

Happiness on Glue Legs

WWF Earth Hour Candles

WWF Philippines and Leo Burnett Manila have won recognition for their Earth Hour 2013 print and poster advertising campaign. The simple act of switching off and lighting a candle on Earth Hour has a clear impact on the environment. These posters had actual beeswax candles painstakingly melted onto them to simulate an iceberg, a tree and coral as life sanctuaries. The Iceberg ad (Polar Bear) has won Gold for Print at the 2014 Clio Awards.

WWF Iceberg Candle

Paris Zoo Wildlife Back in Town

Paris Zoo (Parc Zoologique de Paris), at Muséum national d’Histoire naturelle (National Museum of Natural History) ran a print advertising campaign featuring baboons, lions, vultures and a panther along with Paris statues. “Wildlife is back in Town”, the text, tells us that the zoo will be re-opening in April. The Paris Zoo reopened for the public on April 12, 2014 after being closed for four-years for renovation. The campaign has won Gold for Print at the Clio Awards.

Paris Zoo Wildlife Baboons

Guinness Draught in a bottle

Guinness Draught in a Bottle, a print and outdoor advertising campaign from Singapore, has been awarded Gold at the Clio Awards. Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.

Guinness Now in a Bottle

Times Journalists Bearing Witness in Syria

The Times recently released “Bearing Witness”, the seventh instalment in the Unquiet Film Series, its collection of films celebrating the historical and cultural impact of The Times & The Sunday Times newspapers. The film documents the kidnapping of foreign correspondent Anthony Loyd and photographer Jack Hill, who were brutally beaten and shot before their release in May 2014. Told through the eyes of Loyd and Hill themselves, “Bearing Witness” explores the battle between the growing trend for citizen journalism in areas of conflict versus independent, professional reporting and the endeavour for objective coverage in increasingly hostile environments.

Bearing Witness Anthony Loyd