The Times recently released “Bearing Witness”, the seventh instalment in the Unquiet Film Series, its collection of films celebrating the historical and cultural impact of The Times & The Sunday Times newspapers. The film documents the kidnapping of foreign correspondent Anthony Loyd and photographer Jack Hill, who were brutally beaten and shot before their release in May 2014. Told through the eyes of Loyd and Hill themselves, “Bearing Witness” explores the battle between the growing trend for citizen journalism in areas of conflict versus independent, professional reporting and the endeavour for objective coverage in increasingly hostile environments.
Apple’s big product launch this year is the Apple Watch, a range of personal digital watches bringing together a wide range of functions and styles. Due for release in stores in March 2015, the Apple Watch (note the move away from the “i-product” brand) provides for a wide range of apps. Four sensors next to the skin detect the wearer’s pulse. The watch’s “Taptic Engine” creates vibrations felt by the wearer only. The watch’s digital crown, traditionally used to wind or adjust time, is used here to provide interactivity. Personalisation is enhanced through the released of three distinctive collections (Apple Watch, Apple Watch Sport and Apple Watch Edition), two sizes and six band styles.
CANAL+, France’s premium subscriber channel for movies and sports, kicked off France’s football season with a new campaign featuring their new tagline ‘Making Sport Bigger is Our Sport’. The film highlights the insider action CANAL+ brings to its subscribers, illustrating the passion and expertise of its cameramen, and showcasing their devotion to bringing spectacular images to fans. The spot underscores the channel’s unique expertise in transmitting matches and reaffirms their commitment to providing the best of France’s Ligue 1, Champions League and Barclays Premier League matches to its subscribers.
US clothing brand Gap is running “Dress Normal”, a campaign promoting the Spring range of adult clothing. Four black and white films filmed by David Fincher, “Golf”, “Kiss”, “Drive” and “Stairs”, capture models in the middle of critical scenes. Despite wearing conventional clothing each manages to break out of the expectations of normal behaviour. “Being your most authentic self is a style that will always endure”. The short films follow on from a series of print ads featuring Anjelica Huston, Elisabeth Moss, Michael K. Williams, Zosia Mamet, Jena Malone, Luke Grimes, Olivia Thirlby and Bobby Canavale.
Apple has released “Perspective”, a short film using optical illusions and typography to present the values of creative innovation associated with the Apple brand. The 2:55 minute video used to open the September 9th keynote address celebrates the people who have always seen things differently. Speaking about the video, Tim Cook said, “Those words mean a great deal to us. They help us express just how we see things differently and we hope they mean something to all of you who also see things differently and to everyone who is striving to move the world forward.”