The Arrels Foundation (Fundación Arrels) in Barcelona has been raising awareness of their work with the homeless with The Most Boring Video in the World”. The commercial presents a man standing on a street where he was recently sleeping homeless. He begins by talking through the ways in which the video is missing the usual viral memes of cats, babies or boy bands. What is distinctive about the video is connection of key words that connect with premium Google ads, words associated with a lifestyle not accessible to the homeless.
Bonds has launched a new commercial to celebrate the centenary of the Australian underwear company’s founding by George Bond in 1915. The campaign continues the well known dance and movement theme in a commercial celebrating multiplication and addition equations. Five 20-year-olds, 200 6-month olds and a 75-year old mixing it up with a 25 year-old are all part of the “100 year” cast who represent the love, colour and life of Bonds.
At&T’s latest version of the “It can wait” road safety campaign is “Close To Home”, an online film bringing together six characters on what appears to be a perfectly average day. Their lives are then irrevocably changed by the devastating consequences of a seemingly innocent glance at a phone while driving. Following the collision, the action slowly reverses to show the scene just before the accident, followed by the message “No post is worth a life,” with the word “post” then changing to “glance,” “email,” “search” and “text” accompanied by the voiceover, “AT&T reminds you, it can wait.”
Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), based in Dubai, is being promoted internationally with “Whatever It Takes”, an inspiring television commercial featuring the quests of three photographers in the city, in the wild and in the surf. This year’s main theme for the Award is “happiness” – the main pursuit of all humanity. On any given day, as humans we feel a variety of emotions, but one of the most beautiful and heart-warming emotions we can feel, is happiness. This eternal search for happiness has inspired humankind to embark, not only on incredible life journeys, but experience great life moments. It takes a keen photographer’s eye to capture these secret moments of happiness.
evian, the French mineral water brand, and Le Slip Francais, the French clothing brand, are collaborating to run a series of before and after posters. Displayed side by side, the posters show baby faces and torsos alongside adult legs clothed in Le Slip Francais clothing, each in summer settings. Four sets continue the evian Little Big Baby meme: Plongeon (plunge), Bouée (water wings), Cocotier (coconut), and Transat (deck chair). The evian x Le Slip Français collection, including t-shirts, espadrilles and swimming briefs, found on www.leslipfrancais.fr and in Paris stores, present designs for children and youthful adults.