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Mulberry Win Christmas

Mulberry, the UK luxury bag company, is running #WinChristmas, an integrated Christmas advertising campaign presenting a lighthearted approach to gift giving. A 90 second online film shows a young woman opening presents from her nearest and dearest, each new present trumping the one that preceded it. A portrait painted by her sister is immediately bettered by a (waving) puppy from her parents, only to in turn be trumped by a unicorn from her boyfriend. Just when it seems the bar can’t be raised any higher, grandma delivers the present to eclipse all presents – a Mulberry Bayswater bag (in Hibiscus pink, of course). The #WinChristmas campaign includes press, Facebook creatives, in-store window displays, visual merchandising, social competitions and a website app featuring a Christmas gift finder.

Mulberry #WinChristmas Grandmother

AllKotes Print Finishing App Launched

AllKotes, the Australian Print Finisher company, has launched an iPhone and iPad app designed to promote the company’s special effects, lamination and coating product range. The app, available free on iTunes App Store, uses a range of photographs to demonstrate micromotion, lenticular technology, laminations, spot coatings, metallised films, foil stamping and embossing, coatings and encapsulations. Special products featured include WetKote, a coating that enables water to make the top layer disappear to temporarily reveal another image beneath. Other innovative products featured on the Allkotes Print Finishing App include ChalkKote, FaceKote, GlowKote, ThermoKote and ScentKote.

Allkotes App with Reflectakote

Do they know it’s Christmas in 2014?

Do They Know It’s Christmas?, the song written by Sir Bob Geldof and Midge Ure to raise funds for the victims of the 1984 Ethiopian famine, has been re-recorded 30 years on with a new generation of artists, featured in a newly released music video. This year the Band Aid Trust will administer funds from #BandAid30 towards efforts to fight the spread of Ebola and to care for its victims. The Band Aid 30 – Do They Know It’s Christmas? is being promoted with the tagline “Buy the song. Stop the virus” and the hashtag #BandAid30. The single can be purchased at iTunes (po.st/DoTheyKnow) and Google Play (po.st/DoTheyKnowGp). Donations can be made online at bandaid30.com/donate

Band Aid Thirty Do They Know It's Christmas 2014

Sainsbury’s Christmas is for Sharing in 1914

Sainsbury’s, the UK retail chain, has worked with the Royal British Legion to run “Christmas is for Sharing”, an advertising campaign centred on the 1914 First World War Christmas truce. A 3 minute 20 seconds television commercial is a creative recreation of the events of Christmas Day 1914 when British and German soldiers laid down their arms and came together on neutral territory to share greetings, treats, mementoes and even a game of football. The story is told from the perspective of a young British soldier who dares to venture from his trench onto No Man’s Land to greet his rivals and come together in a football game. He shares a moment of connection and friendship with a young German soldier and, as the truce ends and they return to their trenches, the German soldier is moved to discover that his British friend has hidden the gift of a chocolate bar in his pocket.

Sainsbury's Christmas is for sharing

Boots Christmas Special Because

Boots UK is running #SpecialBecause, an integrated advertising campaign encouraging a celebration of all of the special people this Christmas. At the heart of the campaign is a commercial set in the early hours of Boxing Day. The advert tells the story of a household for whom the magic starts to emerge while everyone else is heading to bed. From the sleepy husband waiting up on the couch, to Mum and Dad driving across town bundled up from the cold, Uncle Charlie walking his dog through the late night, snowy streets and the daughter racing home from her gap year, the advert shows the lengths to which one family goes to deliver a surprise Christmas celebration for a nurse who as a mum, daughter, sister and wife makes them feel special every day of the year. The TV spot ends with the strap line ‘Because she’s special’.

Boots Christmas Special Mum