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Zurich Snowman Insurance in the Mountains

Swiss insurance company Zurich is running “Snowmen”, a Europe-wide cinema and online campaign showing the insurer’s employees going to great lengths to protect snowmen. The ad opens with snowmen melting in Bergün/Bravuogn, a municipality in the district of Albula in the canton of Graubünden in Switzerland. Zurich employees dressed in blue turn up in refrigerated trucks to take the endangered snowmen on a journey to the top of a mountain in the Alps. The ad ends with the line, “When you truly love something, you protect it in the best way”. The ad directs viewers to a website, zurich-snowman.ch, where they can build a virtual snowman, or submit a photo of one. Zurich will then pick winning entries to be recreated, for real, on top of the Alps. The campaign is a continuation of Zurich’s “For those who truly love” position launched in September 2013.

Zurich Save The Snowman

Poo Pourri for Santa Claus

Poo Pourri, the bathroom perfumed refresher launched by Bethany Woodruff in “Girls Don’t Poop“, is back in the viral charts with “Even Santa Poops”. What happens when all those milk and cookies catch up with Santa on his big night? He gets busted like never before. Three redhead girls put Santa in his place with a lesson on toilet etiquette. Woodruff turns up again, sitting on Santa’s knee, to encourage viewers to take action. The commercial was filmed by directors Pete Marquis and Jamie McClelland, known for their work on the comedic Hello Flo Camp Gyno and First Moon Party campaigns.

Poo Pourri Santa and Bethany Woodruff

Porsche 911 Rear Horsepower

Porsche (China) Motors Ltd and Fred & Farid Shanghai Rear have received further recognition with Gold and Silver at the Epica Awards, for their 911 Rear Horsepower magazine advertising campaign. The sulky, the horse drawn vehicle used in harness racing, is presented back to front in four print and outdoor ads. The campaign was launched ahead of the 2014 Chinese New Year, anticipating the Chinese Year of the Horse.

Porsche 911 Rear Horsepower painting by Marc Burckhardt

Old Spice Dad Song

Old Spice has launched “Dad Song”, a commercial designed as a follow up to the Smellcome to Manhood “Mom Song” campaign of January 2014. The clingy mothers are back with their anxious laments over their boys turning into independent men. But now the fathers are singing as well, celebrating the transition from child through man-childhood to manhood. Lyrics written by Flight of The Conchords comedian Bret McKenzie begin, “Where’s my little boy, I miss him so/Who’s this man living in our home?/My special guy has turned into a man.” Dad’s response: “At least he won’t be living in a driveway in a van!”

Old Spice Dad Song Cinema

Virgin Radio Making Music

The Epica Awards Grand Prix for Press has gone to Virgin Radio Lebanon 89.5 FM advertising campaign “Making Music”. Three print advertisements graphically present the thinking process that could have gone into writing the lyrics for Michael Jackson’s 1983 track “Billie Jean”, The Police 1983 track “Every Breath You Take” and Nirvana’s 1992 track “Come as you are”. “If you knew what it took, you wouldn’t steal it – say No to piracy”. 95% of music distributed in the Middle East is downloaded illegally. Rampant piracy has not just harmed the industry, but has also put the entire region in the spotlight for the wrong reason. The campaign’s objective was to persuade those who enjoy and appreciate music to give it a second thought before downloading. The campaign, launched in 2013, was awarded with Gold at the Dubai Lynx Awards in March 2014 and has gone on to win recognition through the year.

Virgin Radio Come As You Are