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Trillion Dollar Campaign from Zimbabwe - June 24th, 2009

The Zimbabwean newspaper and TBWA Hunt Lascaris have won the Cannes Grand Prix for Outdoor for their Trillion Dollar Campaign. The campaign used worthless high denomination Zimbabwe currency as the materials in billboards, murals, posters and flyers protesting about the impact of Robert Mugabe’s government on the country’s economy.

The Zimbabwean on Trillion Dollar Notes

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Posted under Inspiration, Print Press Posters Billboards

Location Zimbabwe (Zimbabwe).