The Zimbabwean, a newspaper published in South Africa and the UK by a network of Zimbabwe journalists, has launched a new campaign in the lead up to the 2011 elections. Despite arrest warrants, attacks on their vehicles and their vendors, the Zimbabwean has succeeded in bringing the real news about Zimbabwe to its people, as well as over a million Zimbabwean refugees in South Africa and abroad. Late in 2010 reports emerged from Harare that the police had raided an exhibition as it opened. TBWA and The Zimbabwean realised that anything the regime sought to silence was exactly what needed to be shown. An appeal was sent to photojournalists who had worked in Zimbabwe over the past 2 years to donate images. As these visual accounts of the brutality inflicted upon ordinary Zimbabweans arrived at at TBWA, all the creative team added was the iconic map of Zimbabwe, positioned to appear as an empty speech bubble, demonstrating The Zimbabwean’s promise: to give a Voice to the Voiceless.
