Unilever toothpaste brand Close Up ran “Let Love Rule”, a contest on the Closeup Vietnam Facebook page calling for young people who wanted to put into practice a Valentines Day surprise. Unilever has released a range of videos in which young people have been given a chance to act out their surprise expression of love.
TBWA\Vietnam’s 2011 holiday greeting card involved QR codes and the 12 days of Christmas, put together to make what the agency calls the “first ever QRistmas Tree”. The QRistmas Tree card has twelve QR codes, each designed with an icon representing an item in the 12 days (hens, rings etc). When you scan each one, it activates a video link that activates a specific section of the song.
Tamiya, producers of plastic and resin kits and accessories for modellers, have released a set of print advertisements featuring conspiracies around Elvis Presley, Roswell, the Moon Landing, JFK’s assassination, and Marilyn Monroe’s death. “Tamiya Put It Together.”
Heineken, the Dutch brewer, wished drinkers a Valentine’s Day in 2006, playing on the similarity between a bottle’s top and a ring.
Megastar Cineplex in Vietnam is reminding customers about the impact of seeing movies on the big screen, in comparison to television screens at home. A print advertising campaign features Titanic, Jaws and King Kong, are shown using toys.
