Amnesty International Uruguay partnered with Lowe Gingko and photographer Gustavo Germano to run an award-winning print and outdoor advertising campaign, “Absences”, raising awareness of the impact of state-sanctioned murders thirty years on. Gustavo Germano has been running “Ausencias“, a photographic exhibition of photographs featuring the surviving family members recreating scenes in which their loved ones were present years before. The project was inspired by Gustavo’s own experience of having a brother kidnapped, tortured and murdered by the Argentine Army and Police of the Province of Santa Fe. The Amnesty campaign, Omar, Eduardo, Claudio, Roberto, with the word, “Recordamos” (We Remember), won a Gold Press Lion and a Gold Outdoor Lion and was shortlisted for Grand Prix for Good at Cannes International Festival of Creativity.
