The Inspiration Room

Dubai Healthcare City recently placed magnets in a popular woman’s magazine to get women thinking about early detection of breast cancer related lumps. In the Middle East breast cancer is among the most taboo subjects. As a result nearly 70 percent of cases go undetected until it’s too late. The small magnet was placed under the cover of the magazine, enticing readers to flip through the pages to discover the cause of the lump. The magnet reminded them that early detection saves lives. Dubai Healthcare City received a significant increase in the number of calls regarding breast cancer after the release of the advertisement. The campaign won a Silver Design Lion at Cannes International Advertising Festival 2009.

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(average: 4.50 out of 5)

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Tags to other posts: Breast Cancer, Impact Plus

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).

Brainobrain Jumeira Child Development Program is presented as the resource for bright and imaginative young minds in this print advertising campaign from Dubai. Anatomical diagrams are provided for a Lego man, a Gummi Bear and a Poodle Balloon. The schematics campaign won the Grand Prix for Outdoor and Gold for Print at Dubai Lynx Awards 2009.

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(average: 4.33 out of 5)

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Tags to other posts: Fortune Promoseven

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).

One of the silver Dubai Lynx awards in 2009 went to FP7, Dubai, for a set of three print and outdoor advertisements for Kwik Insecticide Spray, a remake of a similar campaign by DDB Uruguay for Selton Fly Spray featured at Cannes International Festival in 2005. Newspapers, sandals and fly swatters are used to symbolise the power of the fly/mosquito spray. Great concept. Which do you think did it best?

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(average: 2.50 out of 5)

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Tags to other posts: DDB, DDB Uruguay, Fortune Promoseven

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).

Land Rover’s range of outdoor clothing and camping gear is promoted in this print advertising campaign from United Arab Emirates, one of the campaigns shortlisted in the 2009 Dubai Lynx Awards in print and outdoor categories. Models wearing Land Rover hiking, camping and trail gear stand plastered in mud, carrying a pair of binoculars, a bag and flask, and a rope.

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(average: 4.00 out of 5)

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Tags to other posts: Jomy Varghese, Tejal Patni, Y&R Dubai

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).

DHL in the United Arab Emirates is promoting large deliveries with “Trojan Horse”, a print advertisement designed by Memac Ogilvy, Dubai. The ad provides an alternative reading for the events that took place during the Trojan War, as told in Virgil’s Latin epic poem The Aeneid. How did the Greeks deliver that huge horse to the gates of Troy? “For important deliveries just call 0800 345″.

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(average: 3.50 out of 5)

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Tags to other posts: DHL, Memac Ogilvy

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).

Sony’s InCar DVD Player was promoted in an award-winning print advertisement from the United Arab Emirates, featuring well known cars from movies: The Delorean (Back to the Future), The General Lee (Dukes of Hazard), Kitt (Knight Rider), Herbie (The Love Bug) and Mystery Machine (Scooby Doo). “Entertainment on the Road”. The campaign won Gold at the Dubai Lynx Awards in 2008.

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(average: 4.00 out of 5)

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Tags to other posts: Fortune Promoseven, Sony

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).

Nestle has a print advertising campaign promoting the “Mini Kit Kat” with mind games that require just one or two more seconds to complete: Crossword, Maze and Sudoku.

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(average: 4.00 out of 5)

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Tags to other posts: JWT Dubai, Kit Kat

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).

Boecker Public Health is the Middle East’s largest pest management group providing pest control, pest management, professional disinfecting equipment and chemicals for industries. JWT Dubai developed a print advertising campaign to communicate that Boecker’s services also included pest extermination for households. We’re given evidence that mice have made themselves at home. The tag line, “Don’t let them get comfortable”. What are the odds of this campaign being featured in the Dubai Lynx Advertising Festival this coming weekend?

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(average: 3.20 out of 5)

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Tags to other posts: JWT Dubai, Tejal Patni

Posted under Inspiration, Print Press Posters Billboards

Location (United Arab Emirates).