Inspiration Room posts relating to: Ukraine

The World’s Deepest Site

Georgian Glass and Mineral Water Company (GG&MW), a company bottling mineral water in Georgia, promoted the of volcanic origin of Borjomi water with “The World’s Deepest Site”. Online at http://thedeepestsite.com, the site invites visitors to scroll down for hours and hours, descending through layers of the earth to 8,000 meters below. The site won Gold for

Borjomi The World's Deepest Site

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Bank Forum Passion German Style

Bank Forum in Ukraine, with Ogilvy Ukraine, has won a Grand Prix for Film at the Golden Drum Awards, with “Surprise” and “Passion”, two television commercials from the German Style advertising campaign. The TV ads are part of the print, online and outdoor German Style advertising campaign which has been building on the ironic exaggeration of the genuine German feature of scrupulousness. By dramatizing regular accuracy, the campaign communicates that Forum Bank runs its business and the business of its clients in a well-ordered and thorough manner.

Bank Forum Surprise

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Luerzers Creativity For Sale

Slavik Fokin, a Ukraine copywriter hunting for a job, has set up Luerzer’s Archive Signed By Me, a creativity auction online at www.luerzersarchivesignedby.me. Fokin is selling an issue of Lürzer’s Archive magazine with a campaign for Consilium Medicum (Mona Lisa, Bathsheba, The Straw Hat), featuring his work. Bidders at the auction have to offer not just money, but a monthly salary together with a job for the copywriter.

Luerzers Bid For Creativity

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Children of Chernobyl – Apple of Fertility

25 years ago, on April 26, 1986, a nuclear reactor in Chernobyl, Ukraine, entered a meltdown after a disastrous series of tests. Residents of Chernobyl were evacuated and the town is now deserted. The disaster’s impact on residents appears to have lingered, with ongoing questions about the connection between high levels of radiation and birth abnormalities. Prenatal health control is a serious matter. Leo Burnett Ukraine in 2009 was commissioned to create awareness of the issue in a positive, subtle way. The agency produced this print advertisement, “Eva’s Apple”, using the healthy and fruitful symbol of an apple. The apple is cut open to display not only the seed developing, but also the female’s fertility needing to be protected.

Children of Chernobyl Eva's Apple

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Bank Forum the German Way

Bank Forum, Commerzbank Group in Ukraine, builds its reputation for scrupulousness in “The German Way”, a print advertising campaign developed at Ogilvy & Mather. When speaking finance, preciseness can only be perceived as a benefit. By dramatizing such an accuracy, the campaign communicates that Forum Bank runs its business and business of its clients in a well-ordered and thorough manner. Punk and Chaos – German Style.

Bank Forum Punk The German Way

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