PepsiMAX has produced a sequel to the 2013 viral video hit “Test Drive“. bringing back NASCAR driver Jeff Gordon. The original video featured Jeff appearing incognito taking an unsuspecting car salesman for a terrifying test drive. Several online writers were sceptical. Travis Okulski from auto blog Jalopnik wrote, “Jeff Gordon did not drive the car and every single person in the video was an actor”. A year later, Okulski was lured to Charlotte, North Carolina, to get a sneak peek at the new Corvette Z06. Jeff Gordon, in the guise of a tattooed ex-convict, picked him up in a taxi for what turned out to be a nerve wracking police chase experience. Okulski fell for the ruse completely.
Kraft has recruited rapper Vanilla Ice to appear as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new advertising campaign promoting Teenage Mutant Ninja Turtle Macaroni and Cheese products. Vanilla Ice gets a young mother singing and dancing along with him while her son, embarrassed to his core, grabs the product and walks away. Vanilla Ice (Rob Van Winkle) finishes the ad with his trademark “Word to your mother” line. The campaign will continue with online work with the #WordToYourMother meme. The brand’s most fervent Facebook & Twitter fans will be rewarded with Golden Autographs, limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.
Posted in Kraft, TV Ads Cinema and Online Videos
Tagged Aaron Sanchez, Adam Chasnow, Buck, Crispin Porter & Bogusky, Hank Perlman, Hungry Man, John Lindley, JSM Music, Lime Studios, Method Studios, Michael Raso, Nick Scarlet, The Now Corporation
Liberty Mutual, official auto home and life insurance partner for the US Olympic team at Sochi 2014, is running “Rise”, an integrated campaign featuring athletes who have struggled with failure as well as success. The Rise campaign, online at team-usa.libertymutual.com, is centred on a series of short films and television commercials released through the weeks leading up to and during the Winter Olympics. Ten athletes include J.R. Celski, a speed skater who slashed open his thigh during a fall before the 2010 Olympics, Rico Roman, who overcame an injury during his time serving in the military to become a paralympian; and skeleton athlete Katie Uhlaender, who endured her father and former MLB Outfielder Ted Uhlaender’s death while she had been competing in a previous Olympics. Heidi Kloser, the most recent athlete in the series, fell the day before the opening ceremonies at Sochi, breaking a leg and tearing ligaments. She was still able to talk into the stadium on crutches. Advertising creative Alex Bogusky tweeted about his hopes for Liberty Mutual telling her story. Within hours the Heidi Kloser connection was on its way to film production and screening.
Chevrolet is running “The New Us”, an advertising campaign celebrating new love, new adventures and new experiences. Launched during the Winter Olympic Games, the campaign features a wide variety of families, including gay, lesbian, mixed race, single-parent and adoptive families, along with the Chevrolet range of the Chevy Traverse, Cruze, Impala, Equinox, Volt and Malibu. The commercials and online videos were filmed in San Francisco by directing duo The Mercadantes, with real families found to give the ads an authentic look and feel. Chevrolet is now inviting fans to submit their versions of #TheNew through Twitter, Facebook and Instagram, using the hashtag #TheNew.
Posted in Chevrolet, TV Ads Cinema and Online Videos
Tagged Andreas Dahlqvist, Commonwealth, Daniel Mercadante, Duffy Patton, Epoch Films, Gary Pascoe, Kathy Speck, Katina Hubbard, Linus Karlsson, Rich Weinert, Robert Guisgand, The Mercadantes
McDonald’s is running “Celebrate with a Bite”, an advertising campaign connecting the Sochi 2014 Winter Olympics with the Chicken McNuggets brand. The biting of the medal has become an iconic symbol of victory at the Olympics. Coincidentally, the iconic Chicken McNugget is sometimes used to celebrate life’s smaller victories. Whether you’re a world-class athlete or a child who’s scored his first goal, the greatest victories are celebrated with a bite. The spot takes viewers on a ride through Olympic history, cleverly juxtaposing iconic medal-biting imagery with shots of fans across the world biting into McDonald’s Chicken McNuggets.
Posted in McDonalds, Sochi 2014 Olympics, TV Ads Cinema and Online Videos
Tagged Brian Boord, Chad Broude, DDB Chicago, Filmworkers Club, Joe Pytka, Matt Eastwood, Meg Kubicka, Nancy Jordan, Tony Malcolm, Vitamin, Whitehouse Post