Inspiration Room posts relating to: USA

Windows 8: Less Talking, More Doing

Posted on May 23, 2013 by Lachlan

Microsoft has released a new 30 second spot for Windows 8 for tablets with the tagline “Less Talking, More Doing.” The commercial is a comparison between Windows 8 for tablets and the iPad, Apple’s tablet computer. In it, the iPad’s user struggles with Siri. “Sorry, I don’t update like that”. “I’m sorry, I can only do one thing at a time”. “I guess Powerpoint isn’t one of those things”. “Should we just play Chopsticks?”. The commercial finishes with a side by side price comparison of the 64GB iPad and 64GB Windows 8 Tablet, specified as the ASUS Vivotab Smart, and the slogan, “Less Talking, More Doing.”

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Posted in Microsoft, TV Ads Cinema and Online Videos, Windows 8 | Tagged Crispin Porter & Bogusky | Leave a comment

Oreo Wonderfilled

Posted on May 22, 2013 by Duncan

Mondelez International is running “Wonderfilled”, an advertising campaign presenting the Oreo cookie as the currency of good will. In “Anthem” the Oreo cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. The campaign, online at a oreo.com/wonderfilled, includes a downloadable music track by Owl City, along with 30 second and 90 second versions of Anthem. The Wonder campaign was taken to the streets of New York City, with Owl City and other performers using the song to change everyone’s morning commute for the better.

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Posted in Interactive, Oreo, TV Ads Cinema and Online Videos | Tagged Andy Lyon, Angie Elko, Brien Holman, Brig White, Chris Peel, David Muhlenfeld, Jennifer Lucero, Joe Alexander, Jorge Calleja, Magnus Hierta, Martin Allais, Owl City, Royale, Sarah Berkheimer, The Martin Agency | Leave a comment

XBox One Announced

Posted on May 22, 2013 by Duncan

Microsoft has revealed the next generation Xbox One, during a Reveal conference held in Redmond, Washington. The Xbox One is designed to provide an integrated platform for games, TV, movies, music, sports and Skype. The Connect interactive hardware is incorporated with the new platform. Users are able to navigate and watch television live through their XBox One. “Snap” allows multitasking. Skype, acquired by Microsoft in 2011, has been built into the Xbox experience with HD group calls on the television. Users are able to follow entertainment trends among their friends and in the wider Xbox community. The Xbox One is build around an eight-core, x86 processor and more than 5 billion transistors. Read on for the Xbox One Anthem commercial, the Unveil video, a selection of game trailers and the NFL/XBox collaboration video.

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Posted in Microsoft, TV Ads Cinema and Online Videos, XBox | Leave a comment

This is Water

Posted on May 18, 2013 by Duncan

American author David Foster Wallace, who died in 2008, has become one of the latest Youtube viral success stories. His May 2005 commencement address delivered to the graduating class at Kenyon College in Gambier, Ohio, was published as a book in 2009 under the title, “This Is Water”. Portions of audio recording of his speech have been edited together and visualised in a short film of the same name, viewed by over five million times since its launch on May 6.

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Posted in Short Film | Leave a comment

Steppenwolf Theatre 2012-2013

Posted on May 14, 2013 by Duncan

Steppenwolf Theatre Company in Chicago commissions a set of posters each year promoting the up and coming plays, supported pro bono since 1998 by Ogilvy Chicago. The 2012-2013 campaign features Amy Herzog’s play Belleville, The Mother F**ker with the Hat by Stephen Adly Guirgis, Head of Passes by Tarell Alvin McCraney, Harold Pinter’s The Birthday Party, and Good People by David Lindsay-Abaire. Ogilvy Chicago’s work on the first two won Gold and Bronze for Collateral Design at the One Show last week.