U2′s song, “Ordinary Love”, written for the soundtrack of Mandela: Long Walk To Freedom is being promoted in a lyric video dedicated to Nelson Mandela. Filmed at The Invisible Dog Art Centre in New York, the music video evokes the closed in environment of Mandela’s 27 year imprisonment on Robbens Island, with brick walls, fences, austere walls and freight elevator and cage that moves up and down in response to the highs and lows of the song’s themes of hope and desperation. Bono’s lyrics are scrawled in ink, pencil, chalk and paint, moving off the page to become a commentary on life inside and outside.
KFC is running “Unite This Christmas”, an integrated Christmas advertising campaign focused on the UK and Republic of Ireland, asking people to put aside their differences during the most stressful time of the year and unite over a bucket of KFC. The campaign highlights the brutal truth that Christmas can often be a time of lack of good will to all people. KFC fans get the chance to appear in the follow-up commercial by tweeting about someone they would like to make peace with this Christmas alongside the hashtag #UniteThisXmas. “I’d like to #UniteThisXmas and make peace with… because…” The winning tweeter will have their conflict resolved by starring in a brand new advert with a specially written song performed by the KFC Choir. The advert will be watched by millions of people during the X Factor final on 14th December.
Posted in Christmas, Interactive, KFC, TV Ads Cinema and Online Videos
Tagged BBH, Biscuit Filmworks, Chris Clarke, David Kolbusz, David Procter, Electric Theatre Collective, Fabric Worldwide, Final Cut, Marc Hatfield, Matt Moreland, Rick Russell, String and Tins, The Most Radicalist Black Sheep Music, Tim Godsall, Walker Media
Kopparberg is warming up the British public this winter with its limited edition warm spiced apple cider. To support the launch, Kopparberg will be giving away beautifully carved logs from the Kopparberg forest. Burn them, keep them or give one to your Nan. Competition winners will be asked to enter for their chance to win by tweeting or posting their design ideas on @KopparbergUK or facebook.com/KopparbergUK.
McDonald’s UK is gearing up for the Christmas season with a “Festive Somewhere Near You”, a television and interactive campaign. The Somewhere Near You TV advert shows a range of people eating in McDonalds restaurants, with a poem reminding viewers that there’s a McDonald’s for everyone at Christmas. The McDonalds UK site, mcdonalds.co.uk, includes the Festive Countdown, a digital Advent calendar connecting with moments uploaded by McDonalds punters.
Posted in Christmas, McDonalds, TV Ads Cinema and Online Videos
Tagged 750mph, Adam Tucker, Guy Moore, Justin Tindall, Leo Burnett, Leo Burnett London, Moving Picture Company, Moxie Pictures, Neil Gorringe, OMD, Stitch Editing, Tony Malcolm
Traid, the UK charity clothes store, promoted its vintage range with a print advertising campaign featuring classical marble statues dressed in vintage second hand clothes with the campaign line “Classic Vintage Clothing.” The campaign was an adaptation of “Hipster in Stone”, a project by French photographer Leo Caillard, and comprised of national press, outdoor and in-store activity across all its stores. Traid aims to protect the environment by diverting clothes from landfills and raises funds for overseas development projects. In addition to the four Traid advertisements, we’ve included five more of Leo Caillard’s Hipster in Stone photographs.