Edward Barber and Jay Osgerby at Barber Osgerby have won a Yellow Pencil at the D&AD Awards for the Olympics 2012 Torch, under the category of Industrial Product Design. “A complex blend of functionality and symbolism, the Torch design is imbued with a strong cultural and historical narrative. Its three-sided form cites a pattern of trinities: the third Olympics in London; the Olympic motto ‘Faster, Higher, Stronger’; and the three Olympic Values. Eight thousand perforations represent the 8,000 torchbearers and their 8,000-mile journey, while making the torch lighter, easy to grip, and allowing heat from the flame to dissipate without conducting down the handle. Rigorously tested in extreme conditions, it had just two ‘flame-outs’ during the relay – the most reliable Olympic torch on record.”
Britvic, the UK soft drinks manufacturer, is promoting Robinsons fruit squash brand with “Pals”, an emotive 60 second film celebrating the simple brilliance of energetic family play. “Pals” captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having ‘sword’ fights with twigs. The twist at the end is delightful.
Posted in Britvic, Robinsons, TV Ads Cinema and Online Videos
Tagged Academy Films, Angell Sound, Barry Ackroyd, BBH, Chris Clarke, Elliot Shiels, Final Cut, Hamish Pinnell, Justin Moore, Matt Moreland, Sarah Hardcastle, Si & Ad, The Mill
London’s Department for Transport’s THINK! campaign has launched a new anti-drink driving film targeting young men which is set in a pub toilet. Leo Burnett London, the agency behind the campaign, adopted covert tactics to produce a TV ad that would resonate with young males, traditionally an ad-weary, media savvy audience. The agency took over a pub in London and placed a fake mirror of similar size and shape to a car windscreen in the men’s toilets. The agency team then propelled a human mannequin through the fake glass of the mirror, shocking the unsuspecting punters, played by actors, using the toilets. The incident included accompanying, specially-designed sound effects, which brought to life the full horror of a road accident.
Posted in Print Press Posters Billboards, Radio, Transport for London, TV Ads Cinema and Online Videos
Tagged Carat, Cut + Run, Ed Morris, Guy Moore, Justin Tindall, Leo Burnett, Leo Burnett London, Phil Deacon, Rattling Stick, Sabina Kelly, Seamus Ryan, Tony Malcolm, Wave Studios
Parkinsons UK ran an outdoor and print advertising campaign in 2012 featuring everyday activities which can become difficult for people with Parkinson’s. Billboards and newspapers advertisements take everyday images and mix them up, showing how Parkinson’s can affect the messages the brain gives to the body. The campaign included rail advertising supported by digital & social media.
ibis, the largest hotel chain in Europe and part of Accor, today launches an online film to highlight the ultimate comfort offered by the brand’s “Sweet Bed™ by ibis”. The film, entitled Snuggling Bunnies, captures the magic as ibis play host to their cosiest, comfiest guests yet.