Inspiration Room posts relating to: Thailand

The HomePro Other Side Project

Posted on May 1, 2013 by Duncan

HomePro, a home supplies company in Thailand, and BBDO Proximity Thailand have won a Gold Outdoor CLio at the 2013 Clio Awards for “The Other Side Project”. The campaign involved creating outdoor advertisements on the back of panels suitable for building homes. People living in poverty are known to commandeer disused signage to fix their makeshift homes. HomePro and BBDO attached wallpaper designs, shelves, rods, hooks, lights, and mirrors to the back of more sturdy sign boards to make it clear they were committed to helping the vulnerable in society.

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Posted in Print Press Posters Billboards | Tagged Apichai Inthutsingh, BBDO, BBDO Bangkok, Chalit Manuyakorn, Inspirative, Rook Floro, Suthisak Sucharittanonta, Thasorn Boonyanate | Comments Off

It Never Goes Away

Posted on March 24, 2013 by Duncan

Center for Protection of Children’s Rights Foundation (CPCR) in Thailand ran a print advertising campaign featuring seniors whose experience of child abuse comes back to haunt them. CPCR is a Thai Bangkok-based NGO working primarily on preventing and confronting all forms of abuse, exploitation and neglect of children in Thailand. “A Girl”, “A Girl 2″ and “A Boy” won gold for magazine and out of home advertising at both Adfest and the International Andy Awards held this week.

CPCR A Girl

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Posted in Uncategorised | Tagged Chanwit Nimcharoen, Chub Nokkaew, Leo Burnett, Leo Burnett Thailand, Sanpathit Tavijaroen, Sompat Trisadikun, Wantaya Thitipaisal | 2 Comments

Kodak More Shots More Chances

Posted on January 21, 2012 by Duncan

Kodak, the company in the news filing for bankruptcy, ran a print advertising campaign in 2005 with the tag line, “More Shots, More Chances”. Three ads, “Panty”, “Prisoner” and “Beauty Queen” each present multiple shots (16 rows, 20 columns) of the subject, followed with the tag line under the one exception, and a picture of the 2GB SD memory card. The campaign won Gold and Silver Press Lions at Cannes 2006, Bronze in the 2006 Clio Awards, and bronze at the Asia Pacific Advertising Festival 2006.

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Posted in Kodak, Print Press Posters Billboards | Tagged Ogilvy & Mather, Ogilvy Thailand | 1 Comment

Happy Out Of Office Reply Mail

Posted on December 28, 2011 by Duncan

McCann Worldgroup Thailand has produced “Happy out-of-office reply mail”, featuring Thailand Santa. The site, happyreplymail.mrmthailand.com, provides you with an opportunity to create your own personalised video message to friends, clients and colleagues. The video finishes with the Thai greeting, “Sawasdee”.

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Posted in Christmas, Interactive | Tagged McCann Worldgroup, Praneat | Leave a comment

Tamiya Calendar

Posted on September 22, 2011 by Duncan

Siam Tamiya, a model kits company in Thailand, has had its 2011 calendar recognised with a new set of awards with the Grand Prix for Design at the Spikes Asia creative advertising festival, following on from a Gold Design Lion at Cannes in June. Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers and so developed a wall calendar that could be turned into twelve modeling kits to be assembled and displayed for others to see. Each month customers would look forward to the day they could start on the new project. As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modeling enthusiasts.