Thai mobile telecommunications company TrueMove has launched “Giving”, a three minute online film telling the moving story of two families transformed by the spirit of giving without hope of return. A young boy caught stealing medicine for his sick mother is given a break by restaurateur with a heart for the poor, helped by his daughter. Thirty years later tragedy strikes and the daughter faces a 792,000 Baht ($25,000) hospital bill. Enter Dr. Prajak Arunthong. TrueMove says the plot, inspired by stories shared on social media, is associated with the company’s commitment to create opportunities and improve the quality of life in Thailand. TrueMove’s tag line, “Giving is the best communication”.
Sunlight liquid detergent is presented as the way to clean cooking utensils and dishes with “Pig” and “Lamb”, print advertisements from Thailand recognised with two Gold Press Lion awards at Cannes International Festival of Creativity. A pig and a sheep are shown clutching a pan and a plate respectively. “Separate Them”. The awards were for Household – Cleaning Products and Craft – Illustration.
Posted in Unilever
Tagged Dominic Stallard, Ej Galang, Eric Yeo, Gabriele Espaldon, Illusion, Katrina Encanto, Lowe Bangkok, Ricardo Turcios, Ruchi Sharma, Sarah Ko, Supachai U-Rairat, Surachai Puthikulangkura
The Thai Health Promotion Foundation (THPF) used child actors to get adult smokers to think seriously about taking their own advice on the effects of smoking. In the Thai cultural context, adults naturally take action to educate children whenever they misbehave. However, when adults themselves repeat the children’s action, they overlook that misbehavior. Children carrying cigarettes approached adults in smoking areas outside busy buildings, asking for a light. Adults commonly refused and warned the children not to smoke. The children asked the adults why they themselves were smoking and gave them a “quit smoking” brochure. The campaign won a Bronze Outdoor Lion at Cannes in 2012, Gold Special Event and Silver Online awards at the 2013 Clio AWards, Gold for Special Service at the One Show Awards, a Silver Film Lotus at the 2013 Adfest Awards.
Posted in Ambient, TV Ads Cinema and Online Videos
Tagged Asawin Tejasakulsin, Kittithat Tangsirikit, Kris Garford Spindler, Nopadol Srikieatikajohn, Nopharit Dusadeedumkoeng, Nunthapan Swangdee, Ogilvy Thailand, Prasert Vijitpawan, Sound Suite, Taewit Jariyanukulpan, Wisit Lumsiricharoenchoke
HomePro, a home supplies company in Thailand, and BBDO Proximity Thailand have won a Gold Outdoor CLio at the 2013 Clio Awards for “The Other Side Project”. The campaign involved creating outdoor advertisements on the back of panels suitable for building homes. People living in poverty are known to commandeer disused signage to fix their makeshift homes. HomePro and BBDO attached wallpaper designs, shelves, rods, hooks, lights, and mirrors to the back of more sturdy sign boards to make it clear they were committed to helping the vulnerable in society.
Center for Protection of Children’s Rights Foundation (CPCR) in Thailand ran a print advertising campaign featuring seniors whose experience of child abuse comes back to haunt them. CPCR is a Thai Bangkok-based NGO working primarily on preventing and confronting all forms of abuse, exploitation and neglect of children in Thailand. “A Girl”, “A Girl 2″ and “A Boy” won gold for magazine and out of home advertising at both Adfest and the International Andy Awards held this week.