The Inspiration Room

SSL Healthcare promoted the Scholl Crystal line of sandals in Thailand with an award-winning print advertising campaign showing the impact of the sandal on ice cream, milk and water. The campaign is designed to highlight the Scholl fitness range, designed to be anti-bacterial, waterproof with anti-slip soles, ideal for use in communal areas such as gyms and pools. The campaign won bronze Lotus awards for Press and Poster at Adfest 2009.

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(average: 4.00 out of 5)

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Tags to other posts: Illusion, Lowe, Lowe Bangkok, Scholl

Posted under Inspiration, Print Press Posters Billboards

Location (Thailand).

P&G in Thailand is promoting Pantene Chrysalis shampoo with “Violin”, (ไวโอลิน), the story of a deaf girl who learns to play the violin against all odds. The four minute video was released briefly in September 2008, aired on television and in cinemas, and distributed online where it continues to grow in popularity.

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(average: 4.86 out of 5)

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Tags to other posts: Grey, Grey Thailand, Phenomena, Thanonchai Sornsriwichai

Posted under Inspiration, Short Film, TV Ads Cinema and Online Videos

Location (Thailand).

Kao laundry product “Attack”, in Thailand โจมตี, is being promoted in a print advertising campaign featuring pregnant women and clothes with deep breathing capacity. The tag line, “New deep breath taking fragrance detergent”, doesn’t quite work in English, with the emphasis on breathing deeply lost in the breath taking concept. However, the posters pick up both the pleasure the body takes in fragrant clothes, and the search for the natural and safe associated with pregnancy. Has the woman in blue got twins?

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(average: 3.00 out of 5)

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Tags to other posts: Dentsu, Dentsu Thailand, Supachai Sriwanlapanon

Posted under Inspiration, Print Press Posters Billboards

Location (Thailand).

Clear anti-dandruff shampoo products from Unilever are given a macabre twist with “Ice Arrows”, a dramatic battle between the warriors of darkness and the daunting forces of dandruff.

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(average: 4.25 out of 5)

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Tags to other posts: Believe Media, Floria Sigimondi, Guillermo Navarro, Lowe Bangkok, The Mill

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Thailand).

The Exact home pregnancy test, available in Thailand, is presented as the simple way to tell if you’re pregnant in this series of contortions from Lowe Bangkok. Photographer Basil Childers captures the difficult alternative to a blood test or urine test – giving yourself a gynecological examination. Click on the photos to take a second look, and appreciate the reflection effect.

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(average: 3.00 out of 5)

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Tags to other posts: Basil Childers, Lowe Bangkok

Posted under Inspiration, Print Press Posters Billboards

Location (Thailand).

Amway Thailand presents its Shine Like New car polish in a print advertisement featuring the restoration of an old Volkswagen Beetle.

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(average: 4.33 out of 5)

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Tags to other posts: Amway, Boonsunh Chalard, Presto, Y&R Bangkok

Posted under Inspiration, Print Press Posters Billboards

Location (Thailand).

Colgate Palmolive in Thailand has started giving out ice creams and candy at annual events like Oral Health Month to remind target consumers, especially kids, to take better care of their teeth after eating sweets. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers have finished eating, the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth. It’s a change from the usual product samples that may or may not be used.

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(average: 3.80 out of 5)

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Tags to other posts: Colgate, Y&R Bangkok

Posted under Ambient, Inspiration

Location (Thailand).

Garmin GPS systems are being promoted in Thailand with a print advertising campaign focused on arriving on time. Use your GPS or risk turning up years too late. Too late for the Olympics, for the Boy Scouts, and for that date…

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(average: 4.00 out of 5)

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Tags to other posts: Boonsunh Chalard, Garmin, Tri-C Communications

Posted under Inspiration, Print Press Posters Billboards

Location (Thailand).