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Scholl Crystal Sandals - September 29th, 2009

SSL Healthcare promoted the Scholl Crystal line of sandals in Thailand with an award-winning print advertising campaign showing the impact of the sandal on ice cream, milk and water. The campaign is designed to highlight the Scholl fitness range, designed to be anti-bacterial, waterproof with anti-slip soles, ideal for use in communal areas such as gyms and pools. The campaign won bronze Lotus awards for Press and Poster at Adfest 2009.

Scholl Ice Cream print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Thailand (Thailand).

Surf Insects in the Snow

Unilever Asia is promoting Surf fabric conditioner in Thailand with a print advertising campaign featuring insects on white fabric as if it was snow. Ants help each other out of a tight spot. A bee makes an snow angel. A ladybug (ladybird) demonstrate cross country skiing. “The softness of Surf”.

Dentiste House of Love

Dentiste Herbapeutic Night Time Toothpaste is being promoted in Thailand with Forever House, a spoof of the old fashioned romance movie genre. Dentiste is a range of products produced by Siam Health Group, Bangkok.

Pantene Violinist Shines in Chrysalis - May 31st, 2009

P&G in Thailand is promoting Pantene Chrysalis shampoo with “Violin”, (ไวโอลิน), the story of a deaf girl who learns to play the violin against all odds. The four minute video was released briefly in September 2008, aired on television and in cinemas, and distributed online where it continues to grow in popularity.

Pantene Violinists in Bangkok

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Posted under Inspiration, Short Film, TV Ads Cinema and Online Videos

Location Thailand (Thailand).

Attack with Deep Breathing - May 30th, 2009

Kao laundry product “Attack”, in Thailand โจมตี, is being promoted in a print advertising campaign featuring pregnant women and clothes with deep breathing capacity. The tag line, “New deep breath taking fragrance detergent”, doesn’t quite work in English, with the emphasis on breathing deeply lost in the breath taking concept. However, the posters pick up both the pleasure the body takes in fragrant clothes, and the search for the natural and safe associated with pregnancy. Has the woman in blue got twins?

Attack Pink Breathing Top

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Posted under Inspiration, Print Press Posters Billboards

Location Thailand (Thailand).

Clear Ice Arrows in the Dark - May 5th, 2009

Clear anti-dandruff shampoo products from Unilever are given a macabre twist with “Ice Arrows”, a dramatic battle between the warriors of darkness and the daunting forces of dandruff.

Clear Ice Arrow Warrior

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Thailand (Thailand).

Exact Pregnancy Test Contortions - March 8th, 2009

The Exact home pregnancy test, available in Thailand, is presented as the simple way to tell if you’re pregnant in this series of contortions from Lowe Bangkok. Photographer Basil Childers captures the difficult alternative to a blood test or urine test – giving yourself a gynecological examination. Click on the photos to take a second look, and appreciate the reflection effect.

Exact Pregnancy Test Contortion Exact Pregnancy Test Contortion

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Posted under Inspiration, Print Press Posters Billboards

Location Thailand (Thailand).

Amway Thailand Shine like new - February 19th, 2009

Amway Thailand presents its Shine Like New car polish in a print advertisement featuring the restoration of an old Volkswagen Beetle.

Amway Shine Like New Volkswagen Beetle print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Thailand (Thailand).

Colgate Ice Cream and Candy - February 13th, 2009

Colgate Palmolive in Thailand has started giving out ice creams and candy at annual events like Oral Health Month to remind target consumers, especially kids, to take better care of their teeth after eating sweets. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers have finished eating, the message printed on the tip of the stick shaped like a toothbrush reveals “Don’t Forget” with the Colgate logo. This simple message effectively reminded consumers to brush their teeth. It’s a change from the usual product samples that may or may not be used.

Colgate toothbrush in ice cream

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Posted under Ambient, Inspiration

Location Thailand (Thailand).

Garmin GPS or Get Lost Much Lost - February 11th, 2009

Garmin GPS systems are being promoted in Thailand with a print advertising campaign focused on arriving on time. Use your GPS or risk turning up years too late. Too late for the Olympics, for the Boy Scouts, and for that date…

Garmin GPS print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Thailand (Thailand).