Greenpeace Switzerland raised awareness of the impact of climate change in 2007 with an award winning photo shoot on Altetsch Glacier. US installalation artist Spencer Tunick was recruited to photograph nearly 600 people removing their clothes and standing as naked testimony on the slopes of the glacier.
Swiss Air is running “LX Forty”, a short film featuring director Marc Forster. Forster, known for his work on Quantum of Solace, Finding Neverland and Monster’s Ball, weaved together a beautiful tale expressing the dreams associated with flying to new locations.
Fenistil, a product produced by Novartis Consumer, Switzerland, is most frequently used to treat sunburns, itching, nettle rash, insect bites, and mild burns. In this print advertising campaign four advertisements use the childrens’ fiction genre.
Stiftung Prostrata, a Swiss trust focused on research into prostate cancer, has launched an eye-catching series of print advertisements encouraging men to take a blood test. What at first appears to be a series of men in their underwear turns out to be a demonstration of the power of early detection. Prostate cancer? A blood test will tell you.The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on www.prostatakrebs.ch.
The International Red Cross Red Crescent Movement has launched “Our World Your Move”, an international campaign highlighting the challenges faced by people in need throughout the world as well as the actions that can change their lives. The campaign, developed for The International Commitee of Red Cross and the International Federation of Red Cross by Saatchi & Saatchi, includes a series of public events around the globe, a web site, ourworld-yourmove.org, and “Simple Gestures”, an animated and inspiring commercial. The creative concept shows the earth as a giant puzzle, and urges people to move pieces of the earth to their proper place, thus making a move to improve humanity.
Fonction Cinema, a non-profit association whose aim is to encourage filmmaking in Geneva, Switzerland, has launched an advertising campaign encouraging interest in Swiss film. Three short films, filmed without dialogue, focus attention on cinematography.
Swiss weekly newspaper SonntagsZeitung presented its capacity to reveal the ‘insight story’ with a series of print advertisements featuring Matryoshka dolls.
Each set of Russian Dolls is designed to encourage people to make connections between events, trends and personalities. Has experimentation with in vitro fertilization led to the cloning of human babies? Who was really behind the policies and actions of George W Bush? Is Vladimir Putin really a Rambo at heart? Is video game warfare, with “Personality Synchronizer Plug-In System”, just a new expression of the same fighting instinct found in cavemen?
Euro 08 Campaign against Trafficking in Women was launched in Switzerland on March 8, 2008, International Womens Day. A disturbing television commercial was used to highlight the fact that 500,000 girls are sold in the sex industry every year. Slavery needs to be abolished.
The clip follows a woman as she is herded with others through cattle sales yards, sold and placed in a window for hire.
Click on the image below to play the video in YouTube (HD)
Credits
The Euro Anti-Slavery campaign was developed at Walker, Zurich, by executive creative director Marcello Serpa, creatives Serge Pennings and Stephen Clark.
Filming was shot by Jeff Thomas via Sonny, London, with director of photography Ben Smithard and producers Gabi Kay and Helen Kenny. Post production was done at Moving Pictures Company, London.
The Euro 08 Campaign Against Trafficking in Women initiative was launched by more than 25 women’s and men’s organisations, human rights organisations, gender equality offices, counselling centres, faith organisations and trade unions. The campaign aims not only to raise awareness on the trafficking of women in Switzerland but also to mobilise its population on this very serious form of human rights violation.
WWF has provided their take on the familiar painted hand motif in advertising, with the tag line, “Give a Hand to Wildlife”. Body painter Guido Daniele worked with Saatchi & Saatchi in Switzerland to produce paintings of a toucan, tiger, zebra, elephant, eagle and crocodile.
This site is part of The Inspiration Room, a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration.
(average: 3.33 out of 5)
Loading ...
(Switzerland).
