Inspiration Room posts relating to: Switzerland

Organ Donation Cliffhangers

The Federal Office of Public Health in Switzerland is running “The Decision” (Die Entscheidung, La Décision, La Decisione), a campaign aimed at encouraging citizens to decide early whether or not they will donate their organs. The films are true cliffhangers: A driver loses control of his car and, together with his passenger, ends up hanging precariously over the edge of a cliff. In this situation, certain they are about to die, they discuss whether or not they have planned to donate their organs. The 4 minute online cliffhanger can be seen in English at the-decision.ch, in German at die-entscheidung.ch, in French at la-decision.ch, in Italian at la-decisione.ch and is associated with a full campaign site at transplantinfo.ch.

Organ Donation Cliffhanger

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Swiss Heart Foundation Story of Hearts

Swiss Heart Foundation (Schweizerische Herzstiftung) has launched “Story of Hearts”, a heart-warming story about a man and the love of his life. Unlike many other long-spots, this one plays regularly on TV since Swiss NGOs receive a 50% discount when airing commercials on national television. Independently functioning 45- and 15 second versions have been produced for the campaign with the same goal: to create public awareness for the institution in Switzerland.

Story of HEarts

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SEAT Apocalypse Getaway Car

SEAT Switzerland used the Mayan Doomsday meme to promote the new SEAT Leon FR as the newest getaway car in the car. On Tuesday December 18th 2012 SEAT placed a red SEAT Leon FR in an emergency survival box, at the Winterthur main station in Switzerland. This car is full of innovations and protects it’s driver both actively and passively to meet highest driving safety standards. And the sport package FR provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse. Survival candidates were invited to sign up for the car at seat.ch/maya until 20th December 2012 at 12:12 on seat.ch/maya. Ivana Marajovic, the winner of the car, was able to keep the car should the world effectively end. Otherwise she has the car through to December 28th 2012.

SEAT End of the World car

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Caran D’Ache Let it Out

Caran d’Ache, Switzerland’s oldest and largest manufacturer of wooden crayon, ran “Let It Out”, a print advertising campaign featuring stylised red, green, blue, gold and white crayons, winning Gold at the 2012 Epica Awards. The illustrated crayons campaign reminds children, their parents and grandparents about what they love or used to love about Caran d’Ache: the sheer joy of creating that on some level everyone can relate to.

Caran D'Ache Red Crayon

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Posted in Print Press Posters Billboards | 4 Comments

Ricola Music Edition

Ricola, a brand of cough drops and breath mints in Switzerland, is known for its traditional blend of thirteen natural herbs. The provision of instant relief, even to the most strained throats, is visualised with the help of the wrapping paper. The Music Edition, an illustrated release, turns the drops into the heads of suffering singers. Each and every throat appears to be constricted. However, when you unwrap a bonbon, the throat is relieved and all hoarseness disappears. Print advertising presented the five characters: Rockabilly, Pop star, Opera singer, Rapper and Punk Rocker, with the tag line, “Unwrap your voice”. The project won Gold for Package Design at the London International Awards this week.

Ricola Music Edition

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Posted in Design, Print Press Posters Billboards | Tagged , | 3 Comments