The Federal Office of Public Health in Switzerland is running “The Decision” (Die Entscheidung, La Décision, La Decisione), a campaign aimed at encouraging citizens to decide early whether or not they will donate their organs. The films are true cliffhangers: A driver loses control of his car and, together with his passenger, ends up hanging precariously over the edge of a cliff. In this situation, certain they are about to die, they discuss whether or not they have planned to donate their organs. The 4 minute online cliffhanger can be seen in English at the-decision.ch, in German at die-entscheidung.ch, in French at la-decision.ch, in Italian at la-decisione.ch and is associated with a full campaign site at transplantinfo.ch.
