Mother Teresa, Jesus and Gandhi. All three put mankind before themselves. In UNICEF Sweden’s Christmas campaign, the three of them gather to talk about who is the most generous. They also get a visit from a new guy, who clicked a UNICEF banner. The campaign wants to show how easy it is to do something good today, compared to back in the days. Today you can simply buy something in UNICEF’s online store. A saved life is just a few clicks away. The campaign, called The Good Guys, consists of three films – The Dinner Party, The Greatest Story and Jesus Goes Online.
Posted in Christmas, Print Press Posters Billboards, TV Ads Cinema and Online Videos, UNICEF
Tagged ACNE, Bildinstitutet, Christian Haag, Flickorna Larsson, Forsman & Bodenfors, Pelle Bergström, The Chimney Pot, Tomas Skoging, Torbjörn Martin
Volvo has released a new stunt video featuring Belgian martial arts actor Jean-Claude Van Damme, demonstrating the precision and directional stability of Volvo Dynamic Steering. Van Damme is shown performing his famous split between two reversing Volvo trucks in a two minute commercial filmed in Spain, on a closed off landing field at sunrise. The stunt has drawn more than ten million views on YouTube since the video was posted on Nov. 13.
Posted in TV Ads Cinema and Online Videos, Volvo
Tagged Anders Eklind, Andreas Nilsson, Björn Engström, Ed Wild, Enya, Folke Film, Forsman & Bodenfors, Martin Ringqvist, Sophia Lindholm, Swiss
e.on’s Swedish arm, e.on Energispar, wanted to find out whether knowing how much electricity they were consuming would change their customers’ behaviour. Working with Forsman & Bodenfors, Gothenburg, e.on recruited 10,000 participants to take part in Sweden’s Largest Energy Experiment. Each person was given an app which connected to their homes and monitored their power usage. The data collected was then visualised in five different ways – one was a virtual battle between participants, another was a furry Tamagotchi, whose health depended on each user’s energy consumption habits. Results were captured on a data visualisation website to motivate people to monitor their progress. A PR campaign helped to spread wider awareness. Participants changed their habits and lowered their energy consumption by an average of 12%.
Swedish vodka brand Absolut has released new designs for its entire range of flavoured vodkas, artistically expressing the core essence of each flavour. The re-designed bottles include Absolut Apeach, Absolut Pears, Absolut Raspberri, Absolut Vanilia, Absolut Mango, Absolut Ruby Red, Absolut Berri Açaí, Absolut Äpple, Absolut Cherry, Absolut Gräpe, Absolut Wild Tea and Absolut Cilantro. Last year, Absolut re-designed its classic flavours Absolut Peppar, Absolut Citron, Absolut Kurant and Absolut Mandrin.
Swedish satellite television channel Viasat is promoting its coverage of Premier League football with “Viasat ❤ Premier League”, an integrated advertising campaign designed by M&C Saatchi. VIASAT loves Premier League football and every detail about it. The campaign pays tribute to the love Viasat and Viasat’s football fans have for English clubs and the Premier League.