The Inspiration Room

Zone, the Swedish Floorball specialists, present floorball as a sport that is found everywhere and anywhere, in this print advertising campaign from Goss. Four print advertisements remind us that floorball is not something that must be done at certain predetermined times of the week, in a booked sports hall. It’s something you play with a stick and a ball, outside the garage, in the hallway, on the the grass or in the gym hall. “The game never stops.”

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(average: 3.00 out of 5)

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Tags to other posts: Fredrik Ödman, Goss, Zone

Posted under Inspiration, Print Press Posters Billboards

Location (Sweden).

Karin Dreijer Andersson of Swedish electronic duo The Knife, has released a music video for “Stranger Than Kindness”, one of her recent tracks released under the performing name of Fever Ray along with Van Rivers & The Subliminal Kid.

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(average: 3.50 out of 5)

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Tags to other posts: Andreas Nilsson, Fever Ray

Posted under Inspiration, Music Videos

Location (Sweden).

Volkswagen has launched Rolighetsteorin, an online campaign in Sweden dedicated to the theory that happiness is the key to changing social behaviour. Three viral videos show that people can be motivated to take on lifestyle changes with the promise of a bit of fun. Visitors to www.rolighetsteorin.se are invited to submit their ideas for the campaign, focused on improvement for the environment or self improvement.

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(average: 4.67 out of 5)

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Tags to other posts: Volkswagen

Posted under Inspiration, Interactive, TV Ads Cinema and Online Videos

Location (Sweden).

Posten, the Swedish postal service, worked with Akestam Holst to launch “Stefan the Swopper”, an interactive campaign designed to stimulate the posting of parcels and increase the knowledge about Posten’s services among youth. The challenge was to connect with the market without spending one penny on media. The solution was Stefan the Swopper, a 28 years old lifestyle artist from Stockholm who was sick and tired of all his belongings and therefore decided to swap them. Everything from his apartment to toothbrush had to go during the month of December 2008. The campaign won a Gold Cyber Lion at Cannes International Advertising Festival, a Silver Pencil at the One Show Interactive, and a Golden Egg in the Swedish award show, Guldagget.

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(average: 5.00 out of 5)

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Tags to other posts: Åkestam Holst, From Stockholm With Love, Posten

Posted under Inspiration, Interactive

Location (Sweden).

Swedish hotel chain Scandic, with the help of Akestam Holst, has been leaving green bananas around hotels in Northern Europe with a message about unripe prices, due to expire with the arrival of summer on May 31. The green banana message is encouraging travellers to book their summer hotel stays now while the prices are lower.

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(average: 4.50 out of 5)

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Tags to other posts: Åkestam Holst, Scandic

Posted under Ambient, Inspiration

Location (Sweden).

Swedish graphic design and communication student Tomas Nilsson has released his version of Little Red Riding Hood, a music video for “Sponsored by Destiny” by Swedish electropop group Slagsmålsklubben (Fight Club).

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(average: 4.25 out of 5)

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Tags to other posts: Röyksopp, Slagsmålsklubben

Posted under Inspiration, Music Videos

Location (Sweden).

Cold winters in Sweden are notorious for their effect on the emotions of the Swedish public, a trend highlighted in Emotional Cities, an award-winning interactive site connected with large buildings in Stockholm and Seoul. The campaign, launched in November 2007, is still live in 2009.

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(average: 3.40 out of 5)

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Tags to other posts: Farfar

Posted under Inspiration, Interactive

Location (Sweden).

Swedish betting agency ATG“>ATG invites members of the public to join the game, the V75 Jackpot, with a commercial featuring horses running through the Spanish city of Valladoid.

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(average: 4.00 out of 5)

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Tags to other posts: Åkestam Holst, ATG, Linus Sandgren, Stopp, Traktor

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Sweden).