Accem is a Spanish organisation promoting social and labour integration for refugees and immigrants, as well as equal rights and duties of everyone regardless of its origin, sex, race, religion, opinions or social group. In honour of World Refugee Day, DraftFCB Madrid has produced a set of print advertisements promoting the focus on integrating refugees and retaining identity, using flags from the USA, UK and Zimbabwe, with many more integrated.
Perfetti Van Melle launched a new brand of Chupa Chups in Spain with a print advertising providing a variation on the classic stick in mouth formula. Dinger, Marti and Savanna demonstrate what it means to be “Now with gum”. The campaign won Gold for Magazine and Trade Advertising at the ADC Europe 2013 Awards.
ANAR Foundation in Spain is running “Sólo para niños” (Only for children), an outdoor campaign aimed at children experiencing violence at the hands of adults. A lenticular advertisement with a photograph of a young boy presents two messages to passers by. Adults are presented with an awareness raising message. Children under 10, because of their height, see bruises on the child’s face and information on the help line, 116 111. The campaign was launched in association with International Day Against Child Abuse on April 25.
Sonimagfoto & Multimedia, a photography exhibition held in Barcelona in April, ran a print and online advertising campaign using the unifying concept of “Photolovers”. Couples are shown embracing, representing the connection between thumb and camera in professional, amateur and expert photography categories.
Galicia Distillery is promoting their brandy Renuage with a commercial inspired by a journey of taste. The director’s first taste of the brandy during a trip to the distillery has been visualised as a series of sensory moments, where the warmth of the spirit is triggered, then flows into tingles of orange energy on the taste buds, riding in waves and peaks of liquid and bursts of vanilla flowers, landing as accents of walnut. The distillery oak barrels are especially selected across Europe, made from high grade oak.
