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AXE Schedule Girls in South Korea - June 5th, 2009

A group of advertising and design students in South Korea came up with the idea of transforming a female students’ dormitory into an advertisement for AXE with a calendar for the month of March 2009, suggesting that using the anti-perspirant might be associated with meeting a new girl every day of the month. The idea is consistent with the sexism used in most AXE advertising campaigns, and of course would be unlikely to be allowed by any student dormitory management in Korea.

AXE Schedule building in Korea

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Posted under Inspiration, Print Press Posters Billboards

Location South Korea (South Korea).

The Chestnut Tree

Director Hyun-Min Lee is the director behind The Chestnut Tree, a short film featured in the YouTube Screening Room. The hand-drawn animation, set to music by Chopin, explores her childhood memories of life with her mother in South Korea, won the 2008 Annie Award for Best Short Subject.

Jeep in Two Worlds

Chrysler Korea show that the Jeep is designed for any kind of weather conditions, from snow to desert, with three simple print and outdoor advertisements designed by BBDO/Proximity Malaysia. The Mountain Goat and Crocodile, Bushman and the Eskimo (Inuit), the Husky and the Camel, find their common ground in the Jeep. Arctic Blue and Desert/Tropical [...]

Airbag Gum from Lotte Confectionery - November 7th, 2008

Lotte Confectionery in South Korea presents its caffeinated gum as the way to stay alive on the road. A driver’s gum becomes the airbag in his car. “It wakes you, it saves you. No drowsiness gum.”

Lotte Confectionery Airbag

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Posted under Inspiration, Print Press Posters Billboards

Location South Korea (South Korea).