Uniball is running “Write it in your own voice”, an advertising campaign promoting handwriting in South Africa. “Write it with a Uniball pen”. Three commercials, “Bust you out”, “Pappy is out” and “Swapped at birth”, demonstrate the difference between commercially produced fonts (Edwardian Script, Comic Sans and Broadway) and personally produced handwriting.
Stop Rhino Poaching, a South African organisation, has launched “The Rhino Stamp Project”, a campaign designed to tackle the import of rhino horns in Thailand, China and Vietnam. Postage stamps with the images of mutilated rhinos are accompanied with the message, “Say no to Rhino horn” in Chinese, Vietnamese and Thai. Stamps were used to create posters rallying the South Africa public to attach one to all letters leaving our shores for China, Vietnam or Thailand. Stamp booklets are being handed out and used as inserts and direct mailers.
Diesel + Edun celebrate their new denim collection born in Africa with “Pantsula vs. Puppets”, a dance and puppetry performance filmed in Soweto. The Real Action Dance Crew groove to “Ndekha”, a track by The Very Best & Moroka.
TBWA\Hunt\Lascaris in Johannesburg promoted their design department recently by sending briefs back to clients transformed by in-house designers. Although the agency is well established as an above-the-line agency, their clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. To get their clients’ attention, the agency intercepted existing above-the-line briefs and used the physical advertising brief as their canvas. Instead of answering the brief in a traditional manner, TBWA conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. Designers created intricate pieces of paper art, transforming client’s briefs into multi-dimensional design pieces. Briefs were sent back to clients, proving that TBWA\ Design can do amazing things with their briefs.
Doom Fogger insect spray was promoted in South Africa with “Roachville”, an outdoor campaign featuring miniature furniture and actual cockroaches depicting real-life scenarios inside cracks in the wall. The ambient campaign involved developing a make-believe world in public places, showing cockroaches in different environments being taken by surprise by the Doom Fogger treatment.
