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Fedex Boxes Shipping in Singapore - September 29th, 2009

Fedex in Singapore commissioned a print advertising campaign connecting senders and receivers through boxes. Similar to the Fedex Express campaign from Brazil, this series provides a shot from above the receiver, with the sender appearing at the bottom of the box handing over an engine, a toy car and a vase. The campaign won a merit award at the One Show and two bronze Lotus awards at Adfest 2009.

Fedex Box Engine print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Singapore (Singapore).

ESPN Mexican Wave in Singapore

ESPN helps us imagine what it would be like actually being at the game, while watching sport on television, in “Mexican Wave”, a poster produced by Saatchi & Saatchi Singapore.

Bose Headphones for Noisy Mimes

Bose QC Acoustic Noise Cancelling Headphones are presented as the means to a life of quiet comfort in this print advertising campaign from Singapore. Noisy mime artists (mother with triplets, fighting lovers and a chest waxer) scream for the camera but we know from the striped shirts and face paint that we’re likely to hear [...]

Mattel Young Warriors - July 16th, 2009

Mattel Asia Pacific is promoting toy helicopters, jets and tanks with print advertisements showing children behind the controls.

Mattel Jet Young Warrior print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Singapore (Singapore).

WWF It’s Your Turn - June 29th, 2009

WWF Singapore makes the connection between affluent lifestyle and the environment with a series of Tic Tac Toe (Noughts and Crosses) print advertisements. The campaign, which won a Gold Print Lion at Cannes 2009, features the Earth, Shark, Crocodile, Calf and Tree as players in drawn games of Tic Toe. “Your Turn. Visit wwf.sg“.

WWFTic Tac Toe game with Earth

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Posted under Inspiration

Location Singapore (Singapore).

Levi’s Kids for Little Toughies - June 15th, 2009

Levi’s Strauss Asia Pacific presents the Levi’s Kids clothing range with “Little Toughies”, a print advertising campaign providing a fresh take on well known fairy tales and nursery rhymes: Invincible Humpty Dumpty, the Three Mischevious Little Pigs, Wicked Miss Muffett and Tough Jack and the Beanstalk. The objective was to communicate to parents the superiority of the products as long lasting, hardy clothes for children, while appealing to children’s sense of play in the role of heroes.

Levi's Kids Humpty Dumpty print advertisement

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Posted under Inspiration, Print Press Posters Billboards

Location Singapore (Singapore).

Tonka Sandpit - June 3rd, 2009

Hasbro recently transformed a construction zone in Singapore into a huge play area, complete with sandpit and digger, with the addition of a well placed hoarding and colourful bucket and spade.

Tonka Sandpit in Singapore

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Posted under Ambient, Inspiration

Location Singapore (Singapore).

Every Angle Every Side for Al Jazeerah - May 5th, 2009

Al Jazeera English channel worked with Singapore interactive agency Interuptive in 2008 to promote the launch of their service on on SingTel mio TV, a Singapore-based pay television channel. An online campaign of thought provoking ad banners was created to promote the inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem. Al Jazeera will look at every angle and every side to uncover the reality for the viewers, including newsworthy issues such as war, landmines and pollution.

Every Angle Landmine

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Posted under Inspiration, Interactive

Location Singapore (Singapore).

Think Family Funeral in Singapore - April 11th, 2009

The Ministry of Community Development, Youth and Sports (MCYS) in Singapore has launched “Funeral”, a touching television commercial which which looks at relationships in a different light, through a woman at her husband’s funeral.

Funeral snore by Mrs Lee

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Singapore (Singapore).

Castrol GTX Owners - March 30th, 2009

Castrol GTX is being promoted with a celebration of 40 years of liquid engineering in “Owners”, a television commercial designed for the Singapore market. A computer generated car is modified over time to help us visualize the effects of new paint, lights, wheels, a rear end prang, panel beating and a total restoration.

Castrol Ford Escort from 1968

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Posted under Inspiration, TV Ads Cinema and Online Videos

Location Singapore (Singapore).