Guinness’ Made of More print advertising campaign, “Rockstar”, “Entrepreneur” and “Pool Player”, brings together the drink and the drinker, using visual craft to illustrate three journeys to greatness. The Rockstar ad uses illustrative photography to portray the path to the stage. The Pool Player uses an etching-like style resembling the scuffs the cue leaves behind when it scratches felt. The “Entrepreneur” ad uses an MC Echer approach to reveal the story of a bricklayer who rises to success as a businessman.
