The Inspiration Room

Fedex in Singapore commissioned a print advertising campaign connecting senders and receivers through boxes. Similar to the Fedex Express campaign from Brazil, this series provides a shot from above the receiver, with the sender appearing at the bottom of the box handing over an engine, a toy car and a vase. The campaign won a merit award at the One Show and two bronze Lotus awards at Adfest 2009.

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(average: 4.50 out of 5)

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Tags to other posts: BBDO, BBDO Singapore, Fedex, Shooting Gallery, Wishing Well

Posted under Inspiration, Print Press Posters Billboards

Location (Singapore).

Mattel Asia Pacific is promoting toy helicopters, jets and tanks with print advertisements showing children behind the controls.

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(average: 4.00 out of 5)

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Tags to other posts: Mattel, Ogilvy & Mather Singapore

Posted under Inspiration, Print Press Posters Billboards

Location (Singapore).

WWF Singapore makes the connection between affluent lifestyle and the environment with a series of Tic Tac Toe (Noughts and Crosses) print advertisements. The campaign, which won a Gold Print Lion at Cannes 2009, features the Earth, Shark, Crocodile, Calf and Tree as players in drawn games of Tic Toe. “Your Turn. Visit wwf.sg“.

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(average: 4.33 out of 5)

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Tags to other posts: JWT, JWT Singapore, WWF

Posted under Inspiration

Location (Singapore).

Levi’s Strauss Asia Pacific presents the Levi’s Kids clothing range with “Little Toughies”, a print advertising campaign providing a fresh take on well known fairy tales and nursery rhymes: Invincible Humpty Dumpty, the Three Mischevious Little Pigs, Wicked Miss Muffett and Tough Jack and the Beanstalk. The objective was to communicate to parents the superiority of the products as long lasting, hardy clothes for children, while appealing to children’s sense of play in the role of heroes.

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(average: 5.00 out of 5)

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Tags to other posts: BBH Singapore, Levi's, Tye Sok Kuan

Posted under Inspiration, Print Press Posters Billboards

Location (Singapore).

Hasbro recently transformed a construction zone in Singapore into a huge play area, complete with sandpit and digger, with the addition of a well placed hoarding and colourful bucket and spade.

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(average: 4.75 out of 5)

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Tags to other posts: Tonka, Y&R Singapore

Posted under Ambient, Inspiration

Location (Singapore).

Al Jazeera English channel worked with Singapore interactive agency Interuptive in 2008 to promote the launch of their service on on SingTel mio TV, a Singapore-based pay television channel. An online campaign of thought provoking ad banners was created to promote the inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem. Al Jazeera will look at every angle and every side to uncover the reality for the viewers, including newsworthy issues such as war, landmines and pollution.

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(average: 4.50 out of 5)

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Tags to other posts: Al Jazeerah, Interuptive Communications

Posted under Inspiration, Interactive

Location (Singapore).

The Ministry of Community Development, Youth and Sports (MCYS) in Singapore has launched “Funeral”, a touching television commercial which which looks at relationships in a different light, through a woman at her husband’s funeral.

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(average: 4.33 out of 5)

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Tags to other posts: Yasmin Ahmad

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Singapore).

Castrol GTX is being promoted with a celebration of 40 years of liquid engineering in “Owners”, a television commercial designed for the Singapore market. A computer generated car is modified over time to help us visualize the effects of new paint, lights, wheels, a rear end prang, panel beating and a total restoration.

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(average: 4.80 out of 5)

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Tags to other posts: Castrol, Ogilvy & Mather Singapore, Sam Bennetts, The Feds

Posted under Inspiration, TV Ads Cinema and Online Videos

Location (Singapore).