Inspiration Room posts relating to: Singapore

Guinness Made of More Illustration

Guinness’ Made of More print advertising campaign, “Rockstar”, “Entrepreneur” and “Pool Player”, brings together the drink and the drinker, using visual craft to illustrate three journeys to greatness. The Rockstar ad uses illustrative photography to portray the path to the stage. The Pool Player uses an etching-like style resembling the scuffs the cue leaves behind when it scratches felt. The “Entrepreneur” ad uses an MC Echer approach to reveal the story of a bricklayer who rises to success as a businessman.

Guinness Rockstar

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Posted in Guinness, Print Press Posters Billboards | Tagged , , , , , , , , | 2 Comments

Chupa Chups Lollipop Street Artist

BBH Asia Pacific have come across a new ambassador for their client Chupa Chups, a lollipop street artist. This footage, short in Chinatown, Singapore, provides a new line of promotion that could be replicated across the world perhaps.

Chupa Chup Lollipop Street Artist

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Posted in April Fool's Day, Chupa Chups, TV Ads Cinema and Online Videos | Tagged | Leave a comment

DBS Driveshield Expect The Unexpected

DBS Bank Ltd in Singapore recently ran “Expect The Unexpected”, an integrated advertising campaign promoting Driveshield motor insurance and the offer of a free in-car camera. The campaign features three bizarre car installations, a magnetised car, a frozen car and a halved car, each with a QR code that reveals footage of how they came to be, captured from a camera in the inside of the cars.

DBS Driveshield Magnetised Car with trolley

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Posted in Ambient, Print Press Posters Billboards, TV Ads Cinema and Online Videos | Tagged , , , , , , , | Leave a comment

The Heineken Passport

Heineken‘s claim to opens one’s world has put to the test with the Heineken Passport Facebook app at thepassport.sg. Justin, the intrepid explorer has been sent to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He has to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Visitors to the site were able to win prizes by sharing, watching content and answering questions.

The Heineken Passport

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Posted in Heineken, Interactive, TV Ads Cinema and Online Videos | Tagged , , | 4 Comments

Popaganda Travel Posters

Popaganda, a brand of frozen confectionery in Singapore, is featured in a series of posters designed for Hermés – The Gift of Time Exhibition. Emulating vintage travel posters, the advertisements represent each flavour with a country associated with the origin of the popsicle’s flavour or the ingredients used: Brazil (pineapple), America (Apple Pie), France (Peach Melba), Greece (Spicy Orange), Turkey (Lemon Olive Oil), Japan (Matcha Mango), China (Lychee Jasmine), and Thailand (Lemon Grass Young Coconut).

Popaganda Brasil

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Posted in Print Press Posters Billboards | Tagged | 2 Comments