Kielo, a Serbian travel agency online at kielo.net, Aviokarta.net and Belgradian.com, has won Gold at the Epica Awards for “Folder Pool”, an outdoor advertisement set in a registry office. The ad captures the feeling officebound workers have when their holiday daydreams can be triggered by anything, even a ring binder folder.
In 2009, the Serbian government announced a new system for driving training and testing. Three years and thousands of lives later, the new system still didn’t exist. Confidential driving tests leak to the public, resulting in young people only learning the leaked tests and not the entire range of traffic laws. Leo Burnett created an app, downloaded online at testovizavoznju.rs, with real accidents videos and let it leak as the “new driving tests for the new system”. Within 48 hours, Ministry of Interior announced that the new system starts on October 25th. The New Driving Tests for the New System site crashed temporarily due to increased demand on bandwidth. The campaign won a Golden Drum (New and Innovative Campaigns), and three Silver Drums (Digital in Single Channel, Digital in Multi Channel and PR) at the Golden Drum Awards in Portoroz, Slovenia, earlier this month.
Italian footwear brand Strada is presented as a significant item of clothing in “Little Black Dress”, a print advertisement from Serbia. The ad won Silver for Press and Gold for Outdoor at the Golden Drum 2008, and a Gold for Print at the Epica Awards 2008.
Avon Breast Cancer Crusade, Serbia, commissioned this horoscope to be inserted in popular womens magazines. The text in English: “Cancer doesn`t care about your birth date.” The Avon Foundation raises money to help increase the awareness of breast cancer amongst women in 47 countries around the world. The message here? You won’t find it in the small print. Awareness of breast cancer is an everyday issue, twelve months of the year.
