Accidents Can Happen To Anyone in Bucharest - October 19th, 2009
The Bucharest Police collaborated with Romanian celebrities with “Accidents Can Happen to Anyone”, a PR and accident prevention campaign with a zero media budget. With the help of Arsenoaiei & Matasel, Bucharest, the Police convinced major television presenters, singers, dancers, VJs, DJs actors and sportsmen to appear live on television in wheel chairs and talk about the reality of road accidents.

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