“The Most Popular Song”, a public relations exercise for Banco Popular de Puerto Rico, has won the 2012 PR Grand Prix at Cannes International Festival of Creativity. The bank partnered with local band El Gran Combo to rewrite their popular hit ““No Hago Más Na” (I Do Nothing) with words that would inspire a more positive approach to life. On August 16, in a simultaneous broadcast through all of the country’s TV and radio stations, the band delivered an inspirational address before unexpectedly releasing a rewritten and rerecorded version of their old hit song with new lyrics that conveyed a completely different message. The song made it all the way to the top of the charts and became a symbol of the Banco Popular brand.
